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Who Do You Want Your Customers to Become?

Harvard Business Review

Just-in-time innovation healing the pains customers have in the "here and now" may be wonderful — but it's the very definition of tactical, rather than strategic, investment. Call it "customer kaizen.". in an era of touchscreen and haptic virtuosity is not a recipe for success. Today's Web 2.0

article thumbnail

Who Do You Want Your Customers to Become?

Harvard Business Review

Just-in-time innovation healing the pains customers have in the "here and now" may be wonderful — but it's the very definition of tactical, rather than strategic, investment. Call it "customer kaizen.". in an era of touchscreen and haptic virtuosity is not a recipe for success. Today's Web 2.0

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Every Fast-Growing Company Has to Combat Overload

Harvard Business Review

The leadership team at Norwegian put in place a kaizen (continuous improvement) system to gather ideas from the front line on how to improve and streamline operations and processes everywhere in the organization, and created extensive discussion forums and recognition for the best ideas. Make constant improvement a focus.