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Creating A Purpose-Driven Corporation

The Horizons Tracker

Regulation should expect particularly high duties of engagement, loyalty and care on the part of directors of companies to public interests where they perform important public functions. Kaplan herself outlines a four-step process for the purpose-driven business to follow: Know what your trade-offs are.

Kaplan 89
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Innovative Leaders Aren’t Scared of Customers

LDRLB

Behind this fear was the concern that loyalty might be jeopardized if they approached their customers with questions about their needs and desires. Innovation Leadership innovation kaplan market research prototyping' “We can’t talk to our customers,” they replied. Their relationships are way too important to us.”

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Innovative Leaders Aren’t Scared of Customers

LDRLB

Underlying this core truth is the fear that customer loyalty may be jeopardized if my client approached its customer base with questions for them and about them; or that customers would assume my client is unclear about the future of their business; or the simple fear that customers won’t want to take the time to talk to them (e.g.,

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Innovative Leaders Aren’t Scared of Customers

LDRLB

Soren Kaplan is the author of Leapfrogging and a speaker, educator, and managing principal at InnovationPoint , where he teaches leaders how to create business breakthroughs. I recently had the opportunity to meet with a major bank. The discussion involved how to create new financial services for their high net worth clients (a.k.a.

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Marketing to Women: A book review by Bob Morris

First Friday Book Synopsis

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment Marti Barletta Kaplan Business (2002) How to Succeed in the World’s Largest Market Segment In this uniquely informative volume, Barletta answers three separate but related questions: “What makes women a worthwhile market?”, “Why market differently (..)

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How to Give a Robot a Job Review

Harvard Business Review

Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people. “This goes to the heart of intelligent systems design,” asserts Jerry Kaplan, author of Humans Need Not Apply.

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