Marketers like to repeat the quote, “I know I waste half of my ad budget, I just don’t know which half.” No one knows who first said it—it’s been attributed to a number of people—but the fact that it gets repeated so often is testament to how strongly it resonates.
3 Reasons to Kill Influencer Marketing
Friends in high places don’t help as much as you think.
September 12, 2014
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New!
HBR Learning
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.