Lead Change Blog

MARCH 24, 2016

Peddler markets book, particularly if they become expert at social media. It’s called Amway for leadership development or the selling of knowledge. At its most benign, it’s multi-level marketing; at its worst, it’s a Ponzi scheme. Are people entitled to make money from the knowledge they have? Sure it does.

Leadership 150

Leadership Brand ROI Leadership Development 150

The Horizons Tracker

SEPTEMBER 7, 2020

Think like a marketer to drive learning and development – Osborne argues that a long period of poor training initiatives has tarnished the brand of learning and development within the workforce. It’s only in such cultures that the kind of candid feedback that is such a crucial part of learning can be achieved.

Osborne 117

Osborne Development Tacit Knowledge Kaizen 117

Strategy Driven

JUNE 16, 2023

Businesses primed to leverage these technologies to streamline everything from supply chains to sales and marketing will be riding the wave’s crest. Content and Knowledge Management A well-organized system of business content is akin to a library, where every piece of knowledge is cataloged, stored, and easily retrieved when needed.

Supply Chain 122

Supply Chain Loyalty Content Efficiency 122

Ask Atma

MAY 20, 2012

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Knowledge retention. [4].

Team 52

Team How To Knowledge Management Self-aware 52

The Horizons Tracker

JANUARY 29, 2020

The research showed that companies were increasingly proficient at extracting this cultural knowledge, through both formal and informal means. Interns were a key aspect of this informal process of understanding market trends, simply by their presence in the office.

Trends 84

Trends Mentor Focus Group Analysis 84

Harvard Business Review

NOVEMBER 16, 2011

In most organizations, social media established a marketing beachhead. Indeed: the marketing organization has put social media technologies to work with very visible effect. But we need to break out social media and talk about more than marketing and technology. Break out social media from its marketing beachhead.

Media 17

Media Marketing Technology Short-term 17

Deming Institute

DECEMBER 9, 2019

The System of Profound Knowledge Applied to Sales and Marketing. The Symphony of Profound Knowledge by Ed Baker. Applying Quality as a Business Strategy at Hallmark Building Supplies. Dr. Russell Ackoff Webcast on Systems Thinking. Peter Senge on Systems Thinking. Transforming Jet-Hot by Viewing the Organization as a System.

Deming 88

Deming System Senge Management 88

Innovation Excellence

AUGUST 8, 2024

GUEST POST from Shep Hyken Earlier this year, we surveyed more than 1,000 consumers in the U.S. for our 2024 State of Customer Service and Customer Experience (CX) Study. We asked about the importance of a personalized experience. We found that 81% of customers prefer companies that offer a personalized experience, and 70% say a […]

Survey 122

Survey Company Knowledge Management Marketing 122

Strategy Driven

AUGUST 27, 2015

A veteran of knowledge management, business intelligence, and large-scale technology implementation projects with more than fifty companies worldwide, he has been a technical consultant for the Asian Development Bank, has worked for IBM and Computer Sciences Corporation, and was a fellow at Ernst & Young’s Center for Business Innovation.

CIO 50

CIO Technology CRM Competitive Advantage 50

Harvard Business Review

MARCH 28, 2011

Airnb aimed to complete this missing market for matching those homes with travelers. But even if people who have failed were not reluctant to share these stories, and even though such information is valuable, no market exists to bring together buyers and sellers of knowledge of failure. But some are trying to change that.

Marketing 15

Marketing Venture Capitalist Incubator Travel 15

Harvard Business Review

APRIL 19, 2011

The head of R&D remembered it as a failure to properly market the innovation. The Chief Marketing Officer recalled that sales and distribution did not achieve planned market presence. Create a knowledge management system. The CEO and CFO responded with, "A failure to hit ROI and NPV targets." Triage the failures.

NPV 18

NPV ROI CFO Consensus 18

Harvard Business Review

JANUARY 10, 2012

In growth markets like Kenya and Malaysia, people needed to develop marketing and innovation skills. We came up with ' Global Enablement Teams ': we took the top people in mature markets and assigned them to help and mentor people in the growth markets. In developed countries, such as France and the U.K.,

Globalization 17

Globalization Human Resources Diversity Long-term 17

Harvard Business Review

OCTOBER 9, 2014

In the past, trade secret law only protected well-defined knowledge such as the formula for Coca Cola or the code of software programs; now, in many states, the law also extends to cover less well defined knowledge, such as employee know-how, customer relations, basic skills, and knowledge that is not used commercially.

Incentives 20

Incentives Policies Human Capital Learning-by-Doing 20

Harvard Business Review

MAY 30, 2011

They are using obsolete tools to measure a dynamic knowledge world. Just as Peter Drucker saw more than half a century ago when he popularized the term "knowledge worker," knowledge drives our world. The Internet has turned nations into conduits of knowledge, having the power to become richer by trading knowledge.

Tools 15

Tools Drucker Software Agility 15

Harvard Business Review

JULY 21, 2011

With the first approach, companies seek significant mismatches between their existing organizational capabilities and the markets they serve. They ask: Where are opportunities to introduce something totally unexpected in a market we already serve, with an offering we can deliver tomorrow with little additional investment?

Supply Chain 15

Supply Chain Sample Hedge Engineering 15

Harvard Business Review

MAY 6, 2014

GE and the NFL were looking for fresh approaches to diagnosing concussions, and someone at The University of Akron saw a connection to “neuromarketing” work being done by the school’s Suarez Applied Marketing Research Laboratories. Collaboration Innovation Knowledge management'

Emotional Intelligence 14

Emotional Intelligence Proposal Innovation Knowledge Management 14

Harvard Business Review

SEPTEMBER 2, 2014

Used digital marketing models to determine what ad to place on what publisher’s site? Predictive analytics are gaining in popularity, but what do you—a manager, not an analyst—really need to know in order to interpret results and make better decisions? Who’s Afraid of Data-Driven Management? Beware Big Data’s Easy Answers.

Sample 15

Sample Analysis Information Technology Knowledge Management 15

Harvard Business Review

OCTOBER 11, 2012

When we consulted knowledge management expert Tom Davenport , he summed up our view of the lengths to which businesses should be allowed to go simply and cogently this way: "As long as the use is voluntary, companies should be able to offer a variety of privacy/price tradeoffs to learn what the market will bear.".

Insurance 19

Insurance Discount Airlines Price 19

Harvard Business Review

JANUARY 16, 2013

A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. But that's a good thing.

Media 12

Media McKinsey Supply Chain Telecommunications 12

Harvard Business Review

MARCH 26, 2012

In solving it, by surveying people who were knowledgeable about the house and the market, CEO Greg Burrill was hardly capitalizing on big data. To my knowledge he didn't even create a bar chart of the data he gathered, or attempt to determine its average.

Organization 18

Organization Real Estate Analysis Technology 18

Harvard Business Review

JULY 4, 2016

This is particularly true in organizations where employees are both, what Paul Graham calls, “makers” and “managers.” ” Makers, also known as individual contributors, are the software developers, engineers, architects, writers, and researchers who produce knowledge.

Management 14

Management Fashion Knowledge Management Operations 14

Harvard Business Review

JANUARY 31, 2013

First, the education market overall clearly fits Clayton Christensen's disruption theory : the seemingly inferior (but less costly) online education experience is coming from below and gradually encroaching on the for-now-superior-but-fat-and-happy classroom world. Education is basically that — knowledge sharing.

Education 10

Education Tacit Knowledge Execution Christensen 10

Harvard Business Review

JANUARY 23, 2014

Lean innovation stands in stark contrast to conventional approaches to product development in which teams expend enormous effort trying to create a perfected, many-featured product over an extended period without sufficient in-market customer feedback. And when the learnings are captured in a knowledge management system, revenue jumps again.

Innovation 11

Innovation Six Sigma Productivity Products 11

Harvard Business Review

NOVEMBER 4, 2013

Since data often lives in systems managed by various functions, bring the necessary operations, IT, in-store sales, and marketing people together to identify the touchpoints. In one example, a leading European energy company generated a lot of data, but most of it was siloed within the web team, call center, and marketing functions.

Call Center 9

Call Center Banking Analysis Knowledge Management 9

Harvard Business Review

SEPTEMBER 12, 2013

“Everyone [was] in place to jump on a real-time marketing opportunity,” Mann said. Dell is also using social media monitoring tools to Observe, but going further by creating OODA loops that extend beyond marketing into the entire organization. Decision making Knowledge management Managing uncertainty'

Media 9

Media Knowledge Management Uncertainty CEO 9

Harvard Business Review

SEPTEMBER 12, 2013

Everyone [was] in place to jump on a real-time marketing opportunity," Mann said. Dell is also using social media monitoring tools to Observe, but going further by creating OODA loops that extend beyond marketing into the entire organization. Decision making Knowledge management Managing uncertainty'

Media 9

Media Knowledge Management Uncertainty CEO 9

Harvard Business Review

OCTOBER 11, 2013

More work is needed to achieve the drastic change in market forces that is necessary to create a sustainable health care system. We believe that fragmentation and variability in care may best be addressed by creating tools to share knowledge than can be used by providers as they care for patients in their own communities.

Health Care 10

Health Care Mayo Insurance Quality 10

Harvard Business Review

OCTOBER 11, 2012

When we consulted knowledge management expert Tom Davenport , he summed up our view of the lengths to which businesses should be allowed to go simply and cogently this way: "As long as the use is voluntary, companies should be able to offer a variety of privacy/price tradeoffs to learn what the market will bear.".

Insurance 12

Insurance Discount Airlines Price 12

Harvard Business Review

NOVEMBER 30, 2010

Now consider the joint judgment involved in a process of co-creation , whereby companies collaborate with customers or other partners to bring new offerings to market. Now consider the joint judgment involved in a process of co-creation , whereby companies collaborate with customers or other partners to bring new offerings to market.

Guidelines 15

Guidelines Education Telecommunications Emotional Intelligence 15

Harvard Business Review

AUGUST 9, 2012

The history of Customer Relationship Management (CRM) systems holds valuable lessons. The first wave of CRM systems got a boost with success stories in an HBR Article (" Automation to Boost Sales and Marketing ") in 1989 by Moriarty and Swartz. Billions of dollars and millions of hours were spent to build and operate these systems.

CRM 15

CRM Technology Micromanagement Maturity 15

Harvard Business Review

MAY 6, 2011

Could you, like Goldman Sachs, draw off your deep team capabilities to generate new investment banking offerings to firms competing for capital in the public markets? Bottom right: These are the emerging trickles of insight that become sources of future knowledge advantage.

Tacit Knowledge 15

Tacit Knowledge McKinsey Core Competence Document 15

Harvard Business Review

SEPTEMBER 20, 2013

As one client once told me, “It’s as if I were at a farmers’ market with all the most amazing fruits and vegetables, and I can think of a hundred recipes that I would love to prepare.” Execution Knowledge management' ” It’s clear that he saw the potential of the raw data.

Execution 9

Execution Metrics Content Christensen 9

Harvard Business Review

APRIL 18, 2011

No wonder more and more executives are championing experimentation over (or as a precursor to) time-honored analytic approaches like strategic planning and market research, as we showed in our previous post. Approaching half (46%) of companies with 11-20% growth prefer it, while well over half (56%) of companies with more than 20% growth do.

Analysis 15

Analysis Constraint Transportation Strategic Planning 15

Harvard Business Review

OCTOBER 18, 2012

If predictive analytics drawing on big data could accurately point to who in particular was about to jump ship, direct marketing dollars could be efficiently deployed to intervene, perhaps by offering those wavering customers new benefits or discounts. With the benefit of big data, will marketers get much better prediction accuracy?

Wireless 11

Wireless Film Advertising Attrition 11

Harvard Business Review

JULY 12, 2016

“We think that the market for AI software is rapidly commoditizing, and we believe we can assemble the needed capabilities ourselves at much lower cost,” was this company’s party line. How could the cognitive software market be commoditized when the marketplace is relatively new?

Company 8

Company Library Software Analysis 8

Harvard Business Review

JULY 24, 2017

Soon she will probably be booking appointments, analyzing markets, maybe even buying and selling stocks. market for corporate advice alone is nearly $60 billion. In addition, AI is already helping in the customer engagement and marketing arena. And this is likely just Alexa’s first step into offering business services.

Consultative 8

Consultative Budgeting Advice Marketing 8

Harvard Business Review

AUGUST 21, 2013

ERP systems, RFID , knowledge management, business intelligence) have washed over organizations. IT went from being a potential source of competitive advantage to being a necessity for competitive parity. Similar waves of innovative applications of technology (e.g., Competitors copy or suppliers commoditize to erase these advantages.

Competitive Advantage 9

Competitive Advantage Management Information Technology Airlines 9