Harvard Business Review

NOVEMBER 16, 2011

In most organizations, social media established a marketing beachhead. Indeed: the marketing organization has put social media technologies to work with very visible effect. But we need to break out social media and talk about more than marketing and technology. Break out social media from its marketing beachhead.

Media 15

Media Marketing Technology Short-term 15

Michael Lee Stallard

AUGUST 25, 2010

Several excellent books also address the issue of declining connection in society including Bowling Alone , The Amer ican Paradox and The Loss of Happiness in Market Democracies. What can you do? Although it’s simple, it isn’t easy. Take time to connect. why is everyone smiling?

Social Capital 284

Social Capital McCarthy Godin Committee 284

Michael Lee Stallard

NOVEMBER 24, 2010

WHAT WHO WHEN Marketing Plan Dave 1/1 Rights Agreement Daisy 1/15 Ship Books Sandy 1/30 After you share your W3 task list, ask each Critical Connection to tell you “what’s right, what’s wrong and what’s missing” on your W3 task list. It looks like this. why is everyone smiling?

McCarthy 271

McCarthy Godin Middle Management Training 271

The Horizons Tracker

JANUARY 29, 2020

The research showed that companies were increasingly proficient at extracting this cultural knowledge, through both formal and informal means. Interns were a key aspect of this informal process of understanding market trends, simply by their presence in the office.

Trends 110

Trends Mentor Focus Group Analysis 110

Deming Institute

DECEMBER 9, 2019

The System of Profound Knowledge Applied to Sales and Marketing. The Symphony of Profound Knowledge by Ed Baker. Applying Quality as a Business Strategy at Hallmark Building Supplies. Dr. Russell Ackoff Webcast on Systems Thinking. Peter Senge on Systems Thinking. Transforming Jet-Hot by Viewing the Organization as a System.

Deming 88

Deming System Senge Management 88

Harvard Business Review

MARCH 28, 2011

Airnb aimed to complete this missing market for matching those homes with travelers. But even if people who have failed were not reluctant to share these stories, and even though such information is valuable, no market exists to bring together buyers and sellers of knowledge of failure. But some are trying to change that.

Marketing 14

Marketing Venture Capitalist Incubator Travel 14

Ask Atma

MAY 20, 2012

Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. Knowledge retention. [4].

Team 52

Team How To Knowledge Management Self-aware 52

Strategy Driven

AUGUST 27, 2015

A veteran of knowledge management, business intelligence, and large-scale technology implementation projects with more than fifty companies worldwide, he has been a technical consultant for the Asian Development Bank, has worked for IBM and Computer Sciences Corporation, and was a fellow at Ernst & Young’s Center for Business Innovation.

CIO 50

CIO Technology CRM Competitive Advantage 50

Strategy Driven

JANUARY 12, 2024

Financial technology companies can also help improve efficiency by introducing new tools and products to the market. A prominent illustration is a mobile banking application, which enables users to view and manage their bank accounts on a tablet or smartphone. In that case, the company still needs to be more efficient.

Finance 112

Finance Technology BPM Company 112

Harvard Business Review

APRIL 19, 2011

The head of R&D remembered it as a failure to properly market the innovation. The Chief Marketing Officer recalled that sales and distribution did not achieve planned market presence. Create a knowledge management system. The CEO and CFO responded with, "A failure to hit ROI and NPV targets." Triage the failures.

NPV 15

NPV ROI CFO Consensus 15

Harvard Business Review

NOVEMBER 26, 2015

Here’s an example of the difference: Rather than saying “I think we need a whole new knowledge management software product line,” try “We’ve got a strategy of pursuing small privately owned firms and we’ve had particular success selling our accounting software into small professional services firms.

Resistance 8

Resistance Software How To Knowledge Management 8

Harvard Business Review

JANUARY 10, 2012

In growth markets like Kenya and Malaysia, people needed to develop marketing and innovation skills. We came up with ' Global Enablement Teams ': we took the top people in mature markets and assigned them to help and mentor people in the growth markets. In developed countries, such as France and the U.K.,

Globalization 15

Globalization Human Resources Diversity Long-term 15

Harvard Business Review

MAY 6, 2014

GE and the NFL were looking for fresh approaches to diagnosing concussions, and someone at The University of Akron saw a connection to “neuromarketing” work being done by the school’s Suarez Applied Marketing Research Laboratories. Collaboration Innovation Knowledge management'

Emotional Intelligence 9

Emotional Intelligence Proposal Innovation Knowledge Management 9

Harvard Business Review

OCTOBER 9, 2014

In the past, trade secret law only protected well-defined knowledge such as the formula for Coca Cola or the code of software programs; now, in many states, the law also extends to cover less well defined knowledge, such as employee know-how, customer relations, basic skills, and knowledge that is not used commercially.

Incentives 13

Incentives Policies Innovation Human Capital 13

Harvard Business Review

MAY 30, 2011

They are using obsolete tools to measure a dynamic knowledge world. Just as Peter Drucker saw more than half a century ago when he popularized the term "knowledge worker," knowledge drives our world. The Internet has turned nations into conduits of knowledge, having the power to become richer by trading knowledge.

Tools 14

Tools Drucker Software Agility 14

Harvard Business Review

JULY 21, 2011

With the first approach, companies seek significant mismatches between their existing organizational capabilities and the markets they serve. They ask: Where are opportunities to introduce something totally unexpected in a market we already serve, with an offering we can deliver tomorrow with little additional investment?

Supply Chain 13

Supply Chain Sample Hedge Engineering 13

Harvard Business Review

JULY 12, 2016

“We think that the market for AI software is rapidly commoditizing, and we believe we can assemble the needed capabilities ourselves at much lower cost,” was this company’s party line. How could the cognitive software market be commoditized when the marketplace is relatively new?

Company 8

Company Library Software Analysis 8

Harvard Business Review

JULY 4, 2016

This is particularly true in organizations where employees are both, what Paul Graham calls, “makers” and “managers.” ” Makers, also known as individual contributors, are the software developers, engineers, architects, writers, and researchers who produce knowledge.

Management 9

Management Fashion Knowledge Management Operations 9

Harvard Business Review

JANUARY 31, 2013

First, the education market overall clearly fits Clayton Christensen's disruption theory : the seemingly inferior (but less costly) online education experience is coming from below and gradually encroaching on the for-now-superior-but-fat-and-happy classroom world. Education is basically that — knowledge sharing.

Education 8

Education Tacit Knowledge Execution Christensen 8

Harvard Business Review

JANUARY 11, 2017

They are actively involved in building their business, developing their strategies, growing and maintaining strong customer relationships, and creating a service offering that’s attractive to their market. Provide Channels for Sharing Knowledge. These experiences were some of the most valuable of my career.

Mentor 8

Mentor Agility Team Teamwork 8

Harvard Business Review

JANUARY 16, 2013

A lot of companies congratulate themselves on having a "social media presence" — by which they mean a Twitter following and Facebook likes and a marketing plan that uses social networks. But some 70% of the extra profit to be made through social technologies has nothing to do with marketing. But that's a good thing.

Media 9

Media McKinsey Supply Chain Telecommunications 9

Harvard Business Review

NOVEMBER 6, 2013

And of course, any marketing researcher knows the impact of the order of presentation and the curious effects that arise when test products are either labeled (“A” tends to win over “B”) or branded versus blind-tested. Decision making Knowledge management' When Making a Big Decision, Think: “Eddie Would Go.”

Management 8

Management Knowledge Management ROI Objective 8

Harvard Business Review

OCTOBER 11, 2013

More work is needed to achieve the drastic change in market forces that is necessary to create a sustainable health care system. We believe that fragmentation and variability in care may best be addressed by creating tools to share knowledge than can be used by providers as they care for patients in their own communities.

Health Care 8

Health Care Mayo Insurance Quality 8

Harvard Business Review

NOVEMBER 20, 2013

That policy did not come from the marketing department, even though it is prominently advertised today. To give just one example of storytelling, consider how the Cleveland Clinic made its decision to ask every patient seeking an appointment whether they would like to be seen today. Ultimately, the key to success is authenticity.

Social Capital 8

Social Capital Health Care Cooper Storytelling 8

Harvard Business Review

OCTOBER 11, 2012

When we consulted knowledge management expert Tom Davenport , he summed up our view of the lengths to which businesses should be allowed to go simply and cogently this way: "As long as the use is voluntary, companies should be able to offer a variety of privacy/price tradeoffs to learn what the market will bear.".

Insurance 15

Insurance Discount Airlines Price 15

Harvard Business Review

JUNE 23, 2017

D&A should be the pulse of the organization, incorporated into all key decisions across sales, marketing, supply chain, customer experience, and other core functions. Increase market share? A robust, successful D&A function encompasses more than a stack of technologies, or a few people isolated on one floor of the building.

Organization 8

Organization How To Supply Chain Technology 8

Harvard Business Review

SEPTEMBER 20, 2013

As one client once told me, “It’s as if I were at a farmers’ market with all the most amazing fruits and vegetables, and I can think of a hundred recipes that I would love to prepare.” Execution Knowledge management' ” It’s clear that he saw the potential of the raw data.

Execution 8

Execution Metrics Content Christensen 8

Harvard Business Review

MARCH 26, 2012

In solving it, by surveying people who were knowledgeable about the house and the market, CEO Greg Burrill was hardly capitalizing on big data. To my knowledge he didn't even create a bar chart of the data he gathered, or attempt to determine its average.

Organization 14

Organization Real Estate Analysis Technology 14

Harvard Business Review

AUGUST 31, 2015

Rather than determining the attractiveness of a certain customer segment using a traditional approach of gauging size, growth rate, competitor positions, and profitability, the head of global marketing used social-enterprise tools.

Letter 8

Letter Participative Wilde Consensus 8

Harvard Business Review

AUGUST 21, 2013

ERP systems, RFID , knowledge management, business intelligence) have washed over organizations. IT went from being a potential source of competitive advantage to being a necessity for competitive parity. Similar waves of innovative applications of technology (e.g., Competitors copy or suppliers commoditize to erase these advantages.

Competitive Advantage 8

Competitive Advantage Management Information Technology Airlines 8

Harvard Business Review

OCTOBER 11, 2012

When we consulted knowledge management expert Tom Davenport , he summed up our view of the lengths to which businesses should be allowed to go simply and cogently this way: "As long as the use is voluntary, companies should be able to offer a variety of privacy/price tradeoffs to learn what the market will bear.".

Insurance 8

Insurance Discount Airlines Price 8

Harvard Business Review

OCTOBER 18, 2012

If predictive analytics drawing on big data could accurately point to who in particular was about to jump ship, direct marketing dollars could be efficiently deployed to intervene, perhaps by offering those wavering customers new benefits or discounts. With the benefit of big data, will marketers get much better prediction accuracy?

Wireless 8

Wireless Film Advertising Attrition 8

Harvard Business Review

AUGUST 9, 2012

The history of Customer Relationship Management (CRM) systems holds valuable lessons. The first wave of CRM systems got a boost with success stories in an HBR Article (" Automation to Boost Sales and Marketing ") in 1989 by Moriarty and Swartz. Billions of dollars and millions of hours were spent to build and operate these systems.

CRM 13

CRM Micromanagement Technology Maturity 13

Strategy Driven

OCTOBER 25, 2013

Prevention of leaks in customer information and losses in company market position. Body of Knowledge. Protection of status and utilization of organizational working knowledge, management’s activities and relationships with regulators. This causes loss of employee morale and, as a result, company productivity.

Crisis Management 81

Crisis Management Crisis Risk Management Budgeting 81

Harvard Business Review

SEPTEMBER 11, 2012

Potentially, the streams of data coming just from social media and smart phones can help to predict shifts in the market, uncover fraud, explain customer behavior, and improve decision making like never before. The explosion of data available to organizations today truly is extraordinary.

Webinar 8

Webinar Open-book Information Media 8

Harvard Business Review

FEBRUARY 4, 2013

How many analyses were required to complete that market segmentation report? What type of competitor analysis are you doing in order to evaluate that market? A system that makes all these inputs visible to management will enable better decisions. However, this is only one input, and often not the best one.

Market Segmentation 8

Market Segmentation Operations Project Report 8

Harvard Business Review

OCTOBER 4, 2018

By the way, it’s important to centralize because in today’s tight talent market, it’s much easier to recruit top talent in machine learning if they know they will be working with similarly talented colleagues. Pair robust IT systems and data strategy.

Learning-by-Doing 8

Learning-by-Doing System Course Outsourcing 8