article thumbnail

Determining Your Objectives In Digital Marketing

Strategy Driven

The world of digital marketing is full of terms, some that may sound completely alien to those who are not used to the jargon of this world (such as, for example, KPI). That is why today, we want to talk about the differences between the concepts of objectives, strategy and tactics. Others may come from everyday language. Conclusion.

article thumbnail

The Importance of Business Intelligence Software and Why It’s Integral for Business Success

Strategy Driven

It converts raw data into relevant information that enables tactical and strategic insights to make effective decisions. Track KPIs with Notifications and Alerts. Business intelligence refers to the application, tools, and good practices that are used to access and analyze data to optimize or improve the performance of the business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Management: Communication and Accountability In One-On-Ones

CoachStation

It is too easy to get caught up in the operational and tactical aspects of management. Too often the one-on-one meeting becomes tactical and just about day to day issues and tasks. It is of great interest to me how few managers bother with meeting formally in any capacity on a regular basis with their team members.

article thumbnail

The Social Cost of Bad Online Marketing

Harvard Business Review

While there may be a handful of businesses that turn their back on mass-produced content and bulk email purely out of the goodness of their hearts, what will really turn the tide is if those tactics stop working.

Cost 8