The only way to succeed in today’s media-driven marketplace as an entrepreneur is to build a brand and viable market share.
Business is built on capturing the market share by cutting through the clutter of marketing messages. "CAPTURE THE MINDSHARE AND THE MARKET SHARE WILL FOLLOW" by Libby Gill reveals how strong branding can create awareness, provide authentic value, motivate customers to act and build long term customer loyalty based on trust.
Marketing presence is the message your organization communicates to its prospect and customer base. To be effective, the message should be clear and simple -- and contain the key attributes you want associated with your business.
People are often reluctant to collaborate or even engage in open conversation because they fear that they have nothing to contribute or will be judged harshly by their colleagues. Sometimes they're concerned that unless their ideas are nothing short of groundbreaking, they should keep their mouths shut.
Still, it doesn't hurt to prime the pump of collaboration with a few conversational tweaks that can encourage authentic dialogue, build trust and lay the groundwork for dealing successfully with conflict.
What happens when we are asked to identify something that makes us unique? First, the pressure is off because it's not us self-promoting--someone else is insisting that we toot our own horn. Second, we have to think about not only what that unique element is but also how best to articulate that special something.
Learning to appropriately highlight your accomplishments is nothing short of an art form, but it's worth working at. After all, haven't we all marveled at those people who seem to have gotten ahead simply because others are aware of their contributions?
Source: Libby Gill: Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands
John G Agno: Women, Know Thyself: The most important knowledge is self-knowledge.
Marcus Buckingham: StandOut: The Groundbreaking New Strengths Assessment from the Leader of the Strengths Revolution