The 2 Most Undervalued Factors in Social Marketing
In the CEO Afterlife
APRIL 13, 2016
When I was in brand management, social media did not exist. Let me explain – any marketer can play the social media game and do it well with a concept that resonates. Herein lies the myth of social media marketing. A message from a marketer doesn’t have to mean that at all. But, in their haste to post and build followers, marketers overlook the importance of brand positioning.