article thumbnail

Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product. Are you aware that Google is used by more than 500 million people each day?

article thumbnail

Unlocking Success: How Senior Leadership Transforms Start-ups into Thriving Businesses

N2Growth Blog

This is where senior leadership comes in and can bring added value to the business. Senior leadership refers to the experienced executives responsible for guiding a company’s strategic direction and ensuring it stays on track to achieve its goals. For start-up companies, having senior leadership is crucial for several reasons.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Make It, Don’t Fake It with Sabrina Horn

Let's Grow Leaders

11:40 – The Make It Happen Box and how to use it to manage overwhelm and multiple leadership pressures. 20:39 – Nobody is perfect and how to find the values and take responsibility for your leadership. 20:39 – Nobody is perfect and how to find the values and take responsibility for your leadership.

PR 519
article thumbnail

6 Defining Values of a Leadership Culture

N2Growth Blog

Twelve years after launching culture change consulting services, I am finally sitting down to write about six defining values of a leadership culture. No surprise that all six values rise and fall on leadership. Here are six leadership values that impact culture: Leadership Cares. Leadership Alignment.

article thumbnail

Create a Successful Thought Leadership Strategy

Lead Change Blog

It is easy to say that the critical component of your content marketing can be successfully put through with other marketing strategies like getting to know your audience or being concise and brief in your communication. However, some fundamentals should not be confused with real working strategies that give you an edge.

Strategy 282
article thumbnail

The Flow of Organizational Culture

Lead Change Blog

Join Becky Robinson for a free, half-hour webinar on January 13 at 1:00 PM (ET) where she’ll be covering some key areas to include within your content marketing strategy, how implementing these concepts will grow your thought leadership, and how to increase the exposure of your message through consistent messaging.

Schein 357
article thumbnail

Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

A challenger strategy. Challenger brands require a marketing strategy that challenges category convention and doesn’t simply mimic the moves of the leader or other successful category competitors. Their advertising and marketing communications look and sound different from their competitors. Challenger promises.

Brand 289