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Why Mission Statements Fail

LDRLB

I don’t know what got you out of bed this morning, but I do know that it probably wasn’t your company’s mission statement. There’s a good chance you don’t even remember the mission statement itself, but an even better chance it doesn’t inspire you to jump out of bed and head to work. Is it market share of products?

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Why Mission Statements Fail

LDRLB

I don’t know what got you out of bed this morning, but I do know that it probably wasn’t your company’s mission statement. There’s a good chance you don’t even remember the mission statement itself, but an even better chance it doesn’t inspire you to jump out of bed and head to work. Is it market share of products?

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Become a Brand Renegade

Leading Blog

To do that, we had to lean into a “brand renegade” mindset and apply it to our daily operations. Create a mission statement that goes beyond the basics. Instead of “here’s who we are and what we do,” our mission statement speaks to the brand identity we’re cultivating.

Brand 291
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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

After all, your business’s future success depends not only on the health and longevity of the community in which you operate — but also on the health of our entire world. The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. Too often, the focus turns to profit.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

After all, your business’s future success depends not only on the health and longevity of the community in which you operate — but also on the health of our entire world. The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. higher operating profitability.

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On Purpose: What Condition Is Your Mission In?

The Practical Leader

Raise your hand if your organization has a mission statement. When I do that survey during leadership/culture presentations, almost every hand goes up. Mission statements are as common as a logo, website, or budget. Many mission statements sound like they were written by bureaucrats and lawyers.

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Brand-Culture Fusion: Are You Who You Say You Are?

Leading Blog

She notes that often a company creates a mission statement that states what they want the business to do to create value for their stakeholders and a separate and different brand statement about what they want to be known for.

Brand 192