In the CEO Afterlife

JUNE 7, 2012

The quality of the product was outstanding. So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. During that time, a company known as GS1 was formed under the auspices of regulating product bar codes.

Niche Marketing 206

Niche Marketing Brand Retail Company 206

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

CO2

JANUARY 2, 2011

Key activities can be categorized as: Production, Problem Solving, Platform/network) Key Partnerships – Some activities are outsourced and some resources are acquired outside the enterprise. (It His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009).

Business Model 141

Business Model Executive Coaching Execution Blog 141

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. That’s not our market position, so we don’t need to worry about it. DAVID: Yeah.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

SEPTEMBER 15, 2014

This, after years of mediocre “pink” products that did little to grow Lego’s share of the girls’ toy aisle. Why did it take until 2014 for the world’s second-largest toy maker to offer girls (and their toy-buying parents) products they might actually want? They sold out on the first day. What are Lego Friends?

Management 14

Management Niche Marketing Retail Marketing 14

Harvard Business Review

NOVEMBER 14, 2017

Where the custodian is the guardian of data, products and services are co-created with customers, rather than for customers, and business expansion is scaled through the products ecosystem. Products and services are delivered through networked social and professional channels. Provenance is knowing where your product comes from.

Content 8

Content Niche Marketing Discount Travel 8