Leadership Marketing Personal Power Project 
Jesse Lyn Stoner Blog
FEBRUARY 11, 2013
Starting a second career in a different field has similar challenges as a business that is making a huge shift into a new market. You need to expand your resources, make more complete use of them, and connect them for faster results — what we call a Resource Power Up. So, what personal brand would he need to project?
Women on Business
OCTOBER 14, 2011
That’s what practical genius is all about: identifying and leveraging both the soft and hard unique personal assets each of us possesses. Of course, it’s also about using those assets to open doors, attract opportunity, leverage personal power, and succeed beyond your wildest dreams. Market your genius.
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Strategy Driven
SEPTEMBER 24, 2012
I was recently at Washburn University in Topeka, Kansas, giving a seminar sponsored by Sales & Marketing Executives International. Jamie was looking for her voice to come from something she believed in that would make her voice stronger, more resonant, more powerful, and more believable. I asked her what she was seeking to become.
Harvard Business Review
JANUARY 19, 2011
Apple has been tremendously successful and now ranks as one of the most valuable companies in technology — and for that matter, in the stock market overall. The next lesson to be learned is that power can come through the projection of an image of strength that may not yet be the reality.
Harvard Business Review
AUGUST 28, 2013
This was the advice I got from a marketing guru when I asked for his help with titling my second book. This is what that marketing guru was trying to tell me. Diversity Gender Leadership' "For your ideas to be seen, they need to be edgier." He paused, as if to ruminate on this, before continuing. It is, for them, The Truth.
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