Five Foundational Truths of Youth Marketing (and Leadership)
Leading Blog
FEBRUARY 5, 2020
In The Gen Z Frequency , authors Gregg Witt and Derek Baird tackle this demographic which is projected to be the largest consumer demographic in history. The HRC Retail Advisory forecasts this generation to drive 40% of all US consumer spending, and yet it is one of the most challenging generational cohorts for brands to reach.
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