Leadership Marketing Project Strategic Fit 
In the CEO Afterlife
APRIL 24, 2017
The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. What’s left in apparel and sporting goods is a good strategic fit with Nike’s operations. Farsightedness is essential to effective leadership.
Harvard Business Review
JUNE 19, 2015
If your project displays any of these signs, it’s time to radically change what you’re doing or pull the plug. The result: Market success for the product and the company was purchased by Google for $3.2 Situation Three: It Does Not Have Good Strategic Fit. How does your product fit into it? Fix or kill?
Expert insights. Personalized for you.
177 
Let's personalize your content