Leadership Marketing Project Yield Management 
Harvard Business Review
JANUARY 28, 2013
A recent project we did for FVA, a branch of the German trade association VDMA for companies that provide drive-train systems and components, bears this out. Managers know this means they must manage expectations and shift mindsets to appreciate the case for change.
Harvard Business Review
JANUARY 26, 2012
Nike believes so strongly in the growth and profitability of the "auto-analytic" market that it it's about to launch a " FuelBand " that measures oxygen consumption, motion, steps taken per day, and more. However, using personal data (emails, calendars, etc) and spreadsheets, some practitioners are developing personal yield management tools.
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