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How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. This new installment, edited by Robert L.

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Someone to Know: Q&A with FM Global Assistant Vice President, Public Relations Steve Zenofsky

leaderCommunicator

Steve Zenofsky, Assistant Vice President, Public Relations for FM Global, is an incredibly thoughtful strategic communicator and definitely Someone to Know. Steve leads public relations at a $5.7 Q&A with Steve Zenofsky, Assistant Vice President, Public Relations at FM Global.

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How an Online MBA in Marketing Can Help You Transition Into a Marketing Career

Strategy Driven

An online MBA in marketing is a great way to transition into a marketing career. It provides you with the advanced business skills and leadership knowledge you need to succeed in this growing field. The business world constantly evolves, so marketers must stay current on new trends and technologies.

Marketing 101
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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Foxes And Hedgehogs: Which One Are You?

Lead Change Blog

In 2001, I accepted my first official leadership position as a human resources director with one audacious goal – to be and do all the things to serve all the people. With a background in public relations, marketing, and internal communications, HR had become an accidental specialty – I was a jack-of-all-trades and master of none.

Collins 366
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Make It, Don’t Fake It with Sabrina Horn

Let's Grow Leaders

11:40 – The Make It Happen Box and how to use it to manage overwhelm and multiple leadership pressures. 20:39 – Nobody is perfect and how to find the values and take responsibility for your leadership. 20:39 – Nobody is perfect and how to find the values and take responsibility for your leadership.

PR 519
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Weekly Round-Up: Future of the Comms Function, Internal Comms Tools for 2021, Why Vaccine Mandates are Good for Business, Bond with New Hires Remotely, Incentives to Get Employees Vaccinated

leaderCommunicator

Welcome to my weekly round-up of the best-of-the-best recent leadership and communication blog posts. For example, some communication leaders argued that marketing should be a part of the communication function, while others said it was more effective as a separate function. What works best structurally depends on each organization.”

PR 148