Strategy Driven

JANUARY 17, 2014

Business has always concentrated on Return on Investment (ROI) as the primary metric to calculate success. As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers.

ROE 50

ROE ROI Letter Airlines 50

Experience to Lead

AUGUST 18, 2021

Without resilient leadership, leaders may get stuck and fail to see these situations as opportunities for learning and growth. Without resilient leadership , leaders can burn out and get stuck. Without resilient leadership , leaders can burn out and get stuck. Take our resilient leadership quiz to find out.

Leadership 52

Leadership Learning-by-Doing Quality Self-aware 52

Strategy Driven

OCTOBER 1, 2012

Amazon is monitoring the quality of their streaming bandwidth and can identify quality issues. HERE’S YOUR LESSON: You can invest in some marketing program to reach new people – or you can invest in giving your existing customers the best service possible, and let THEM find new people for you. Quality and value.

Loyalty 50

Loyalty Marketing Customer Loyalty ROI 50

Lead Change Blog

APRIL 27, 2016

Marketers who prioritize blogging are also thought to be 13 times more likely to achieve a positive Return on Investment (ROI), and this underlines the reach of the cost-effectiveness of publishing branded content. Promote a reflective company culture through your blog.

Blog 150

Blog Content How To Brand 150

The Center For Leadership Studies

SEPTEMBER 15, 2021

Two of the top reasons people are willing to shift employers, industries and even locale are to have: 1) quality of life and 2) professional development opportunities. The return on investment (ROI) comes in keeping valuable people in critical succession plans and preserving industry knowledge for stability and growth.

Emotional Intelligence 52

Emotional Intelligence ROI Self-aware Situational Leadership 52

Great Leadership By Dan

AUGUST 1, 2017

These will sound like “When you were the marketing manager at Atlas Corp., describe a time you improved the return on investment (ROI) of your marketing actions. His practice, the A Player Advantage , which he founded eight years ago, is consistently employed to help take quality businesses to the next level of efficiency.

How To 155

How To Emotional Intelligence ROI Process 155

Management Excellence

MARCH 18, 2011

Fair warning: I take a broad view of management, so my selections will range from leadership to innovation to finance and personal development and beyond.

ROI 61

ROI Review Management Reputation 61

N2Growth Blog

DECEMBER 16, 2023

These initiatives entail more than mere box-checking; they spotlight an organization’s commitment to pursuing high-quality performance, enhancing reputation, and achieving long-term success. The strength of governance can be significantly amplified with the employment of a dedicated leadership team.

Compliance 235

Compliance Efficiency Ethics Metrics 235

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 14

Creativity Marketing Agility Budgeting 14

Sales Wolf Blog

MAY 21, 2010

  One unique feature of their knowledge resource center that I particularly like is that in addition to publishing great primary research, they also compile secondary market data and research and organize it into convenient and easy to read tables and graphs that make following government data and macroeconomic trends a breeze. 

Resources 100

Resources Consultative White Paper Human Resources 100

Harvard Business Review

NOVEMBER 23, 2015

Marketing has entered its “uncanny valley” moment. Some marketing efforts give off the same vibe, like that creepy feeling when a casual online search leads to a glut of ads for the same pair of boots or getaway destination. Sales & Marketing. And that’s off-putting. It’s worth trying to get right.

Marketing 8

Marketing Content Supply Chain CRM 8

Strategy Driven

DECEMBER 8, 2010

But as social media takes hold and changes the way we do business, organizations that understand the importance of these qualities are the ones that will grow and prosper. As social media transforms the way the world does business, the qualities that make women women will become more valuable than they’ve ever been before.

Self-aware 72

Self-aware Media Open-book Learning-by-Doing 72

Harvard Business Review

NOVEMBER 7, 2017

In a phenomenon dubbed “the Ikea effect,” researchers found that people preferred things they helped make to things that were preassembled, even if their creations were of lower quality. Often stakeholders are kept out of the strategy process out of concern that they will slow things down or compromise the quality of the outcome.

Execution 12

Execution Strategy Metrics Resistance 12

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

Media 386

Media Influence Blog Real Estate 386

Strategy Driven

DECEMBER 22, 2010

When used wisely, social media really can help you build high-quality professional relationships that will pay off for both parties offline. Yes, blogs are fun to read and to write – and they can also be used to grow your business, engage business partners, and establish thought-leadership. Don’t get too big for your britches!

Media 58

Media Learning-by-Doing Newsletter Blog 58

Strategy Driven

NOVEMBER 8, 2010

In general, successful strategies include posting quality content that people want to consume, letting customers tell their stories and post their grievances, and then responding to their criticisms. Marketing 101 principles still apply. That means you need compelling incentives to have people join your community.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

DECEMBER 6, 2013

In a lot of cases, managers merely circulate them within the marketing department—after marking them with a prominent “FWIW.”. To tap social listening’s potential as a source of strategic inspiration, think like a market researcher and follow these sensible steps: Make sure the quality of your social-listening data is good.

Media 8

Media Brand ROI Analysis 8

Harvard Business Review

APRIL 7, 2016

During my second year, when it became utterly apparent that the new products were not going to hit their targets, the Times shifted to growth-minded leadership. Marketers market themselves, directors research deals, the executive talent team doesn’t recruit — that is very much “organism think.”

Innovation 8

Innovation Bottom-up Organization ROI 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Strategy Driven

FEBRUARY 9, 2015

‘Return on Investment’ (ROI) in business is predicated on the ability of the company to deliver as promised in product, profit, and its accompanying service. It’s amazing to me that everyone measures ROI to the penny, and no one measures ROS (return on service) at all. Return on leadership. Return on morale.

ROI 50

ROI Customer Loyalty Airlines Loyalty 50

Harvard Business Review

FEBRUARY 17, 2015

And while research about financial performance is still in its infancy — Catalyst has found a strong correlation between the number of women on boards and in the C-Suite and ROI and ROE of company returns — we’re starting to learn more about the important ways women are changing the inner workings of boards.

Osgood 8

Osgood ROE Diversity Bond 8

Harvard Business Review

MARCH 2, 2018

While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term.

Health Care 10

Health Care Innovation Mayo Stage-Gate 10

Harvard Business Review

AUGUST 11, 2015

Below is an edited version of my conversation with Porcini on a variety of topics, from prototyping to the essential qualities of a great design organization. Let’s say that in the room there is a marketer who tells me the brand is not visible enough. How do you define design? Design can mean many different things.

Organization 8

Organization Brand Six Sigma Innovation 8

Harvard Business Review

DECEMBER 20, 2018

CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. ” The EVP of marketing was pleased she could now track the assignment of every single lead. Broadcast this message loud and clear from the CEO and sales leadership. The result?

CRM 12

CRM Project Succession CIO 12

Harvard Business Review

APRIL 26, 2013

I set out to connect with communications professionals and marketing thought leaders, the most relevant audience for me as a marketing executive. My answer was clear: giving a real, clear-eyed take on the business of marketing and communications. Quality engagement always is. How many views make a blog post high-impact?

Media 8

Media Examples Advertorial Brand 8

Harvard Business Review

JANUARY 4, 2016

This is particularly true in employee and leadership development programs, with strengths having somewhat of a cult-like following among HR and talent management professionals. A Google search for “strengths coaching” yields over 45 million hits. Strengths approaches focus too much on the individual out of context.

Peer Review 8

Peer Review Leadership Development Talent Management Benchmarking 8