Internet businesses focus on engagement and providing value with every message from their business to targeted audiences.
According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent.
To become an email professional one must first master acquisition; build a list of recipients that really want to receive your messages. For example, you could do this by aligning email with existing social media marketing by promoting availability of exclusive email content on Facebook and Twitter and through including reference to email subsription availability on landing pages. Creating a consistent experience for users of your email messages maximizes the opportunities for acquisition through word-of-mouth by recipients.
Much of the success of any acquisition campaign comes as a result of making the initial offer appealing. Merchants might want to provide a discount code after prospective customers successfully sign up to an email list, which information publishers might provide a free whitepaper or download in exchange for an email subscription from a qualified recipient.
For example, you can subscribe to my free email leadership tips by clicking on: http://www.1shoppingcart.com/app/join.asp?merchantid=26697 Once you have signed up for these leadership newsletters and verified your subsciption when receiving a confirming automated email message, just send another email message directly to: [email protected] with "Send Executive Woman's Dress Code" in the subject line and I'll send you the "Decoding the Executive Woman's Dress Code" ebook as a pdf attachment to my responding email.
There are really just two types of automated email---triggered and sequential.
Triggered emails are sent when a user takes a particular action. Sequential emails are sent to customers on a predermined time frame--they sign up and receive an email, then receive an email every following week, for example. Sequential emails are ideal (if not essential) for information publishers and service providers.
What time of day is best for visibility of your email message?
Recent data from email service provider ReachMail shows that open rates can vary dramatically throughout the day, and the data are different on weekdays and weekends. For example, peak time for recipients to open new messages on Wednesdays is around midday.
Source: http://www.websitemagazine.com/ May 2011