article thumbnail

Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I see evidence in niche and specialty markets; I suspect senior people in smaller companies spearhead inventions. Leadership.

Magazine 100
article thumbnail

What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

Because the key to innovation isn’t processes, stage gates, weird exercises, or competitions. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models. People who view the world differently. Are you one?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. With the exception of niche, specialty, and technology markets, I see little evidence of this.

Brand 168
article thumbnail

Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands. Combe in 1949.

Brand 170
article thumbnail

What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

Because the key to innovation isn’t processes, stage gates, weird exercises, or competitions. They think they’re innovative because they make something in green instead of just red, but they stick with their industries, markets, customers, and (usually dying) business models. People who view the world differently. Are you one?

article thumbnail

Big Data In Your Shampoo?

Mills Scofield

Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market.

article thumbnail

Old Brands. New Hands. Last Stands | In the CEO Afterlife

In the CEO Afterlife

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands. Combe in 1949.

Brand 131