The Bull who withstood the Monster

In the CEO Afterlife

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches.

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Is simplicity still an important theme?

EnLeadership

Home ELS Home Leadership Development Executive Leadership Training Change Management Learning Products Employee Selection Contact us Mar 02 Is simplicity still an important theme? By admin Simplicity is still an vital theme as we look around we still see marketers touting “simple” as a theme. In rising leadership skills, simplicity also applies.

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A Monster of an Idea

In the CEO Afterlife

My original premise for this blog was to share a variety of leadership and branding principles with the current generation of business leaders. Even though I am far removed from the energy drink target market, I’m a little embarrassed to admit my ignorance of the category and what makes it tick. The result is a brand that has achieved cult status by actually positioning itself as the anti-cult to the market leader, Red Bull.

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19 Key Leadership Competencies & Behaviors from 29 Top Experts

Miles Anthony Smith

29 Leadership Experts Share Their Top 19 Leadership Competencies & Behaviors for Success (Plus Leaderboard) It seems that the world has a lack of leadership these days, doesn’t it? Why does poor leadership seem to be such an epidemic in government, business, and nonprofits? True leadership starts with the leader working on herself first and serving her team, not the other way around. Any other leadership advice you recommend for leading well?

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Trust – the key to success

Lead on Purpose

Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public. Filed under: Integrity , Leadership , Trust Tagged: | collaboration , commerce , confidence , credibility , Speed of Trust , Stephen M.R.