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Resolving the Paradox of Group Creativity

Harvard Business Review

As psychologist Abraham Maslow suggested, we all need to belong to groups, to feel, to be seen, and to have things in common with others. During the last half of the 20th century, companies that wanted to encourage creative thinking relied on brainstorming and team building as important tools in their toolkit.

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Maslow’s Hierarchy Of Needs: The Straight Dope – Why needs are more like vitamins than pyramids

Strategy Driven

For many people, the go-to theory for motivation was put forward by Abraham Maslow in his 1943 paper ‘A Theory of Human Motivation’ and is most commonly known as Maslow’s Hierarchy of Needs. The popularity of Maslow’s hierarchy lies in how simple it is to grasp and how flexible it is in its application.

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