Leading Blog

DECEMBER 12, 2022

The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. Customer Value Proposition: This is the most important.

Early Adopters 205

Early Adopters Entrepreneur Mass Marketing Marketing 205

Terry Starbucker

JULY 19, 2015

Note: This is the 4rd installment of excerpts from my book manuscript of “More Human: A Journey To The Heart Of Great Leadership”. . It was a marker I could meaningfully connect to a higher purpose of employee happiness -one of the key principles of More Human Leadership. Failing the Supermarket Test. It was on the record.

Leadership 150

Leadership Metrics Price Mass Marketing 150

Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. Self-made billionaires effectively operate in a world of dualities—they seamlessly hold on to multiple ideas, multiple perspectives, and multiple scales. Leadership Partnership. Patient Urgency.

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

CO2

JANUARY 2, 2011

Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). They look at 9 Building Blocks that form the business canvas.

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

APRIL 25, 2011

This post is part of a three-week series exploring the re-invention of the social infrastructure of cities, published in partnership with the Advanced Leadership Initiative at Harvard University. And it's easier to sell to a monolithic mass market than to the diverse and dynamic collection of markets that we call a city.

Real Estate 14

Real Estate Mass Marketing Banking Asset Management 14

Harvard Business Review

NOVEMBER 17, 2015

With a strong, competent, and independent chair able to step in and assume responsibility (and possibly act as interim CEO), a company in a crisis that destroys its leadership is better placed to navigate the storm. Hayward’s leadership had contributed to BP underplaying safety its U.S. Take the case of BP.

CFO 8

CFO Crisis Mass Marketing IPO 8

Harvard Business Review

AUGUST 8, 2011

Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer. Within a decade, however, IBM had fallen behind in the market it did so much to create. Faster, cheaper and more nimble competitors had eaten away at Big Blue's market leadership.

Customer Intimacy 15

Customer Intimacy How To Mass Marketing System 15