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Leading Blog
DECEMBER 12, 2022
The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. Customer Value Proposition: This is the most important.
CO2
JANUARY 2, 2011
Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). Technology and its role in travel 2.0
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Harvard Business Review
AUGUST 8, 2011
At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.
Harvard Business Review
JUNE 15, 2017
General Motors, once the world’s largest car maker, has decided to stop selling vehicles in India by the end of 2017, since it considers its India operation to be not profitable. 1 — Consistent Leadership Over Time Matters in This Market. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S.
Harvard Business Review
JUNE 7, 2013
Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). It declared bankruptcy on May 26.
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