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Why Startups Fail: Six Issues to Avoid

Leading Blog

The four elements in the diamond collectively specify the opportunity : what the venture will offer and to whom; its plan for technology and operations; its marketing approach; and how the venture will make money. Marketing: How much to spend on marketing. Customer Value Proposition: This is the most important.

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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). Technology and its role in travel 2.0 They look at 9 Building Blocks that form the business canvas. These are: Customer Segments – An organization serves one or several customer segments.

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IBM at 100: How to Outlast Depression, War, and Competition

Harvard Business Review

At its 100-year milestone, IBM shows us what it takes to outlast depression, war, and intense competition in order to remain a market leader in the midst of ongoing technological innovation. Sold heavily by IBM's famous sales force, the company's product created the first truly mass market for the personal computer.

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To Stay Ahead of Disruption's Curve, Follow Lead Users

Harvard Business Review

They knew digital photography was the future and invested heavily in hybrid technology in the hope of managing the transition from physical photo printing. Unfortunately, however, customers for firms serving the mass market, by definition, have largely of middle-of-the-road needs. It didn't work.

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What U.S. CEOs Can Learn from GM’s India Failure

Harvard Business Review

1 — Consistent Leadership Over Time Matters in This Market. Unlike Bentley or Rolls-Royce, GM is a mass-market car company in the U.S. However, it has now decided to pull back its investment and run its Talegaon factory in western India, to make cars primarily for the Latin America market.

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The $300 House: The Marketing Challenge

Harvard Business Review

Each post will examine the challenge from a different perspective, including design, technology, urban planning and more. Today, Seth Godin examines the challenge of marketing to the world's poor. It lies in engaging directly and experientially with individuals, not getting distribution in front of markets. Triple the U.S.

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Don't Draw the Wrong Lessons from Better Place's Bust

Harvard Business Review

Its approach was the first to align the key actors in the ecosystem in a way that addressed the critical shortcomings — range, resale value, grid capacity — that undermine the electric car as a mass-market proposition. Note to Tesla owners: you are not the mass market). It declared bankruptcy on May 26.