Building the New Age of Participation
JULY 21, 2012
For Peter Drucker, leadership is about communicating with people , uniting them behind a shared mission and values, and mobilizing energies toward accomplishing the mission or purpose of an organization. That means that leadership is a means to an end --the mission it serves is the end. Seeking to build communities around commercial products should be particularly cognizant of this risk. Sources: Jono Bacon: The Art of Community: Building the New Age of Participation.