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What Is The Job Metaverse Is Trying To Do?

The Horizons Tracker

While the metaverse sprang to public attention with the renaming of Facebook earlier this year, the phrase was coined back in 1996 in Neal Stephenson’s book Snow Crash, in which the science fiction author described an immersive version of the internet that was accessed via virtual reality. It’s a market that is already worth $3.1

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Why Business Leaders Need to Read More Science Fiction

Harvard Business Review

Extrapolating from past trends is useful but limiting in a world of accelerating technological change. Neal Stephenson’s The Diamond Age inspired Jeff Bezos to create the Kindle ; Sergey Brin mines Stephenson’s even more famous Snow Crash for insights into virtual reality. They make us more efficient and productive.

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The 3 Things CEOs Worry About the Most

Harvard Business Review

Randall Stephenson of AT&T explained, “We had 270,000 people we employed around the globe. ” Staton identified the challenge of managing a global brand: “We had the McDonald’s brand, and in each country our market share and the product life cycle were in different stages. Leadership Competition'

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