Three Innovation Lessons From India's Titan Watches
Harvard Business Review
OCTOBER 3, 2011
For both its RAGA and Fastrack lines, Titan put people who "looked" like the target consumer in key leadership roles, and spent a good deal of time trying to understand target customers in a deeper way. When a leap of faith is shared by the senior leadership team, it is that much easier to take.". Rethink the offer. Growth exploded.
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