CO2

APRIL 1, 2022

The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR) 7.7% greater revenue growth 34.7%

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

The founder who started the company might still be involved, and their presence and leadership help the purpose remain clear. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR). Too often, the focus turns to profit.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

DECEMBER 25, 2014

Ironically, my story is a story of overcoming my own biases about diversity—and then using these hard-won insights to build one of the most diverse leadership teams and board of directors in the world. Recognize that a diverse leadership team delivers superior long-term performance. Diversity Multinational Leadership'

Team 12

Team Diversity CFO TSR 12