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Competitive Advantage from the Bottom of the Pyramid

LDRLB

LG & Sevamob have both managed to achieve that via a combination of novel business models and in LG’s case low cost & lean manufacturing. There are some excellent business & corporate strategy examples of companies implementing the BoP model. To quote the late, great C.K.

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We Need a Better Language for Organizational Relationships

Harvard Business Review

But just as we need to know whether the evening we are about to spend is with our mother-in-law or a university buddy, managers inside organizations need to know whether the meeting they are about to have with a manufacturing expert is with an internal supplier, a team member, or a lobbyist for lean manufacturing.

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Three Things Your Company Can Learn from a Bottle of Water

Harvard Business Review

That delights Enterprise's customers, and customer loyalty has contributed to the company's 11% annual organic growth over the past two decades. Would you be able to measure the impact of an improvement such as free water on customer loyalty and growth? That's more than triple the rate of the market.

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