Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
When you write e-mails, reports, letters, and other documents, here's how to keep your readers alert and responsive: Use personal pronouns skillfully. Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your. Small wonder, too. Never put your own readers through that.
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