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Breaking Through | A New Frontier of Technology and Innovation

N2Growth Blog

When put to work, new technologies create many positive ripple effects on the global market, spawning some of today’s most exciting new businesses, even creating whole new industries and movements around them. Innovation is doing new things.” – Theodore Levitt. Creativity is thinking up new things.

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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

That can mean re-designing the traditional marketing department to include an infrastructure for social media, and a chief content officer position. Branding Leadership Marketing Strategy Advertising Consurmer Packaged Goods Social Media Theodore Levitt Vision'

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Coronavirus Crisis: Reasons for Hope During These Dark Times

The Practical Leader

When Nobel Laureate, Michael Levitt, first analyzed Chinese infection rates, he tracked an increase of 30% per day in Hubei province. The coronavirus pandemic might have positive consequences. Over 96% are now closed/recovered cases, with 66% of currently infected patients in mild condition.

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Its a Jungle In There

CEO Blog

I am CEO between positions. Worth reading. posted by Jim Estill @ 7:02 AM 0 Comments: Post a Comment Links to this post: " rel="nofollow"> posted by @ Create a Link << Home Time Leadership is my philosophies on Leadership and Time Management. I call it CEO Blog - Time Leadership because of my keen interest in time.

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What We Really Know About Consumer Behavior

Harvard Business Review

Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. Levitt, who had a marvelous talent for speaking in epigrams, responded, "The future of marketing will be more like its past than anyone imagines."

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Successful Companies Don’t Adapt, They Prepare

Harvard Business Review

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” The truth is that once you find yourself in a position where you need to adapt, it’s usually too late. Jennifer Maravillas for HBR.

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How Your Sales Force Can Fight for Maximum Profit

Harvard Business Review

In their hit book Freakonomics, Steven Levitt and Stephen Dubner posit that real estate agents don't have the incentive to push for the highest sales price for homeowners. On the sale of a $300,000 house, for instance, after splitting commissions with their agency as well as the buyer's agent, a selling agent pockets 1.5%