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Leaders: Where Are Your Best Ideas Born? The Power Of Incubation

Great Leadership By Dan

Several times in my life I’ve woken up in the middle of the night with a breakthrough idea for a project I am working on. My friend Michelle Miller-Levitt was on the panel. You’ve been working on a problem for a long time, haven’t made progress, and you back off to do something else. After your period of incubation — eureka!

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Simon Pont: An interview by Bob Morris

First Friday Book Synopsis

His next project, Digital State: [.]. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. He is the author of The Better Mousetrap: Brand Invention in a Media Democracy, and a novel, Remember to Breathe.

Simon 89
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Successful Companies Don’t Adapt, They Prepare

Harvard Business Review

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” It invests heavily into research and allows promising projects to incubate at its Google X division. Jennifer Maravillas for HBR.

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What Is the Business of Health Care?

Harvard Business Review

In 1960, the editor of the Harvard Business Review, Theodore Levitt, wrote that the failure of railroads could be explained in part by the myopic view that they were in the railroad business and not the transportation business, which left them vulnerable to competition from cars, trucks, and planes.

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Healthy Habits Of Successful Leaders – An Expert Roundup

Joseph Lalonde

Michael Levitt, CEO of BreakfastLeadership.com. Sandip Roy of Happiness India Project. I don’t do anything related to my work (web development/programming), including work on my own hobby projects. Incidentally, I never start the day with text, email, phone, Facebook , TV, or news of any kind.

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Fixing a Work Relationship Gone Sour

Harvard Business Review

Rachel Levitt* had an ongoing conflict with her coworker, Pia*. At the consultancy where they worked, it was Rachel’s job to sell projects to clients, but it was Pia’s role as the business director to vet the sales proposals and pricing. Forget to involve people in your network who may have heard you complain about the other person.

Price 14
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The GOP Needs a New Product, Not a New Brand

Harvard Business Review

The latest example is the 100-page Growth and Opportunity Project (GOP, get it?) It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. report that the Republican National Committee released last week.

Brand 9