Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Innovation Leadership Strategy'

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Levitt Christensen Competitive Advantage Welch 12

Harvard Business Review

OCTOBER 16, 2012

There certainly is no shortage of candidates from our nine decades of publishing — from Ted Levitt's "Marketing Myopia" to Michael Porter's "How Competitive Forces Shape Strategy.". What Is Strategy? Over the next few weeks, we'll be publishing blog posts from many of you on the HBR idea that has meant the most.

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Levitt Porter Management Metrics 8

Harvard Business Review

OCTOBER 10, 2011

In their hit book Freakonomics, Steven Levitt and Stephen Dubner posit that real estate agents don't have the incentive to push for the highest sales price for homeowners. Levitt and Dubner bolster their claim by citing research that reveals when realtors sell their own homes, they remain on the market one week longer and sell for 3% more.

Real Estate 10

Real Estate Levitt Incentives Price 10

Harvard Business Review

DECEMBER 28, 2010

Levitt and Dubner, they of Freakonomics, offer a slightly more sophomoric example when they point out that the "average" adult in a global sample has one breast and one testicle. While seemingly simplistic, this approach often leads to counter-intuitive product development or marketing strategies.

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Disaggregation Levitt Analysis Short-term 15

Harvard Business Review

JUNE 14, 2017

The same dynamics we’ve described — widespread access, low costs, low barriers to entry, commoditization of data sets — mean it’s an open question whether this strategy can work. A better option is to evolve from providing data to providing insight. But we believe it’s the only option.

Health Care 9

Health Care Levitt Competitive Advantage Pharmaceuticals 9

Harvard Business Review

OCTOBER 18, 2016

In 1960, Harvard professor Theodore Levitt published a landmark paper in Harvard Business Review that urged executives to adapt by asking themselves, “What business are we really in?” Which brings us to something else Theodore Levitt said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.”

Company 8

Company Levitt Succession Agility 8

Harvard Business Review

MAY 19, 2015

The second has to do with scope.

Strategy 8

Strategy Levitt Energy System 8

Harvard Business Review

JANUARY 7, 2015

The API is the core engine driving this strategy. All CEOs may soon need to find ways to align APIs with their growth strategies. In the classic HBR article “Marketing Myopia, ” Theodore Levitt asked a provocative question: “What business are you really in?”

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Levitt Real Estate Business Model Early Adopters 8

Harvard Business Review

MAY 5, 2016

Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. ” or my “Who do you want your customers to become?”

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Levitt Disaggregation Kaizen Call Center 8

Strategy Driven

MARCH 30, 2011

Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim J. The most comprehensive pricing text on the market, Pricing Strategy highlights the stakeholder’s importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Smith, PhD.

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Price Strategy Discount Levitt 50

Harvard Business Review

SEPTEMBER 24, 2013

In the words of Harvard Business School marketing professor Theodore Levitt, “ People don’t want to buy a quarter-inch drill. It is difficult and time-consuming to fulfill the social and emotional jobs, and consumer brand challengers are often tempted to replicate the incumbents’ strategies. They want a quarter-inch hole! ”.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Joseph Lalonde

MARCH 14, 2018

Michael Levitt, CEO of BreakfastLeadership.com. The church needs to always remember to err to grace though, in my opinion, and not get caught up too tightly with following business strategy at the expense of Jesus’ love. Incidentally, I never start the day with text, email, phone, Facebook , TV, or news of any kind.

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Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

OCTOBER 15, 2015

This focuses the CEO squarely on asset utilization, which makes them less likely to consider strategies and business models that do not factor in using the company’s existing assets. A focus on asset utilization. Investors evaluate established firms by their return on assets (ROA). Making a quarter-inch hole is the job to be done.

Marketing 8

Marketing Company Levitt Film 8

Harvard Business Review

JUNE 12, 2013

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." She said it fast and softly, almost in hope that the sounds around us would make it inaudible.

Ramaswamy 8

Ramaswamy Levitt Prahalad Christensen 8

Harvard Business Review

MAY 6, 2014

The classic example, attributed to HBS professor Ted Levitt, is that people don’t want to buy a quarter-inch drill; they want something that will make a quarter-inch hole. Innovation Strategy' Briefly, the idea is this: Consumers don’t go to the store to buy products. Making a quarter-inch hole is the job to be done.

Disruptive Innovation 11

Disruptive Innovation Levitt Innovation Tools 11

Harvard Business Review

APRIL 26, 2016

For their part, universities viewed sales as “trade-school” stuff and didn’t typically offer sales-related courses. Even when the boom in MBA programs coincided with the rise of Marketing as a discipline, Sales was treated like a stepchild at best. ”In other words, why serve hamburger when you can teach people to cook steak?

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Education Levitt Retail Training 8

First Friday Book Synopsis

SEPTEMBER 15, 2011

Thursday September 15th, 2011: The Financial Times and Goldman Sachs today announced the shortlist for the seventh annual Financial Times and Goldman Sachs Business Book of the Year Award (www.ft.com/bookaward), which aims to identify the book providing the most compelling and enjoyable insight into modern business issues. The shortlist is: [.].

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Books Levitt Energy Finance 89

Harvard Business Review

AUGUST 22, 2016

The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). ” As Levitt used to tell his students, “People don’t want a quarter-inch drill. Levitt suggests that leaders ask themselves: What business are we really in?

Levitt 8

Levitt Marketing Transportation Industry 8

N2Growth Blog

OCTOBER 7, 2010

Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. Smart leaders spend more time on creativity than productivity.&#

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Blog Blue Ocean Strategy Collins Video 302

Harvard Business Review

MARCH 26, 2013

It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. But the idea of starting by rethinking of what potential customers need, then building a strategy aimed at winning those customers over, has widespread application.

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Brand Productivity Products P&L 8