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How Your Sales Force Can Fight for Maximum Profit

Harvard Business Review

In their hit book Freakonomics, Steven Levitt and Stephen Dubner posit that real estate agents don't have the incentive to push for the highest sales price for homeowners. Levitt and Dubner bolster their claim by citing research that reveals when realtors sell their own homes, they remain on the market one week longer and sell for 3% more.

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A Refresher on Marketing Myopia

Harvard Business Review

The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). ” As Levitt used to tell his students, “People don’t want a quarter-inch drill. Levitt suggests that leaders ask themselves: What business are we really in?

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The GOP Needs a New Product, Not a New Brand

Harvard Business Review

It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. What most Republican leaders don't seem to have worked very hard at yet is figuring out what voters outside the GOP base need and want. Lafley and Roger L.

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