The Practical Leader
MARCH 13, 2024
Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”
Harvard Business Review
OCTOBER 4, 2021
The actor, writer, and director discusses the role mindfulness plays in his art and how he leads his team.
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LDRLB
AUGUST 13, 2012
A team of economic researchers led by Harvard University’s Roland Fryer (and including Steven Levitt of Freakonomics fame) recently flipped the incentive model on its head and tested on one of the most incentive-resistant professions in America: schoolteachers. A recent economic paper might have found such as way.
Mills Scofield
APRIL 15, 2012
Saul quotes Theodore Levitt (Harvard Business School Professor), “People don’t want a quarter-inch drill, they want a quarter-inch hole.” Yet few are really good at truly understanding what the customer needs. That’s why there are many inventive organizations, but few innovative ones. For many, this is frightening.
Reality-Based Leadership
DECEMBER 13, 2016
Our Reality-Based Leadership team has gathered a list of our favorite reads that will have a bit of something for everyone, from books on business leadership and change, to motivational and self-reflection topics, to great authors like Brene Brown and Simon Sinek. Levitt and Stephen J. Go ahead, you deserve it!
Harvard Business Review
OCTOBER 10, 2011
In their hit book Freakonomics, Steven Levitt and Stephen Dubner posit that real estate agents don't have the incentive to push for the highest sales price for homeowners. Levitt and Dubner bolster their claim by citing research that reveals when realtors sell their own homes, they remain on the market one week longer and sell for 3% more.
Harvard Business Review
MAY 5, 2016
Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” Stagnant growth in its core PC market recently led Intel to announce layoffs of roughly 12% of its workforce. ” or my “Who do you want your customers to become?”
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