Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. For instance, Microsoft and Apple developed a partnership that stunned the tech community, Apple licensed their mobile “look-and-feel” patents to Microsoft, but they have an anti-cloning agreement. Apple makes money through licensing and Microsoft gets help in their mobile development department.