The End Of Long-Term Planning

Strategy Driven

With the pace of business change today, driven by technology and globalization, long-term plans last about as long as an ice storm in the desert. If you really want to deliver your strategy both quickly and effectively, eschew your desire for long-term planning.

Why leaders need a long-term vision

Lead on Purpose

What drives your daily activities—your long-term vision or making the numbers this quarter? If you’re a board member, do you incentivize your executives to make a long-term contribution for the company or to keep the shareholders happy this quarter? George discusses important topics including insisting on the long term, managing expectations and creating lasting value. Why are you in business?

Statistical Success Yes - But Long Term Measurements are Tougher

CEO Blog

Most of them already use that for their internet marketing so it is surprising that they would find it new to do this in growing a sales team. The problem with many long-term challenges are the outcomes do not happen fast enough to know exactly what works and what does not.

Should Consultants Take Long-Term Contracts?

David A Fields

A consultant asked me the following question: I occasionally receive emails from recruiters on long-term contract opportunities which I can do. They would generate some much needed cash, but it is low hourly pay, entry-level work and takes away from marketing and my reputation.

11 Proven Ways to Turn Your Culture into a Culture of Innovation

a whole host of long-term problems, Herbalife’s CEO gave the company’s. your plan include: • How innovation fits into your company’s long-term strategy and goals • The key benefits (short and long-term) of an innovative culture and how. 11 Proven Ways to.

Get your employees engaged and invested in your company’s long-term success


All leaders start down the same path to a strategy based on market research and customer preference data, but smart leaders quickly engage layers of leadership and employees throughout strategy conceptualization.

Why CEOs Should Share Their Long-Term Plans with Investors

Harvard Business Review

Rather than requiring less short-term information, we believe the key to combating short-termism is to encourage companies to share more information about their long-term plans. The expectations for an effective long-term plan are described in SII’s Investor Letter to CEOs.

5 Things to Know About Running an Offline Marketing Campaign

Strategy Driven

More and more businesses are integrating their online marketing efforts with offline marketing campaigns. The two marketing approaches are not meant to be used separately, but rather as an integrated, holistic way of reaching a target audience. Tangible Marketing.

How Incentives for Long-Term Management Backfire

Harvard Business Review

To hear long-term investors tell it, company executives have embraced short-term thinking like never before. Why would executives, charged with sustainable value creation, put so much focus on short-term maneuvers like distributing earnings instead of reinvesting them?

4 Ways To Have A Successful Marketing Campaign

Strategy Driven

A business without a marketing campaign is never going to be as successful as it could be. You can see just how important a marketing campaign is, and here are some ways to create a successful one. You just finished reading 4 Ways To Have A Successful Marketing Campaign !

4 Amazingly Effective SEO Strategies for Content Marketing

Strategy Driven

When it comes to generating web traffic and online brand awareness, few methods are more effective in the long-term than search engine optimization (SEO), which is simply the practice of optimizing your website and marketing efforts to facilitate higher rankings in the search engines.

Take Advantage of These 7 Marketing Tips and Grow Your Business in 2019

Strategy Driven

When money is tight, marketing is often the first area where cuts are made, but that doesn’t mean you have to give up on promoting your business completely. There are many ways you can market your business on a limited budget. Set Marketing Goals and Budget.

Finally, Proof That Managing for the Long Term Pays Off

Harvard Business Review

Companies deliver superior results when executives manage for long-term value creation and resist pressure from analysts and investors to focus excessively on meeting Wall Street’s quarterly earnings expectations. This has long seemed intuitively true to us. We’ve seen companies such as Unilever, AT&T, and Amazon succeed by sticking resolutely to a long-term view. remain so high for so long if short-termism were such a drag on performance?

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4 Benefits of Incorporating Customer Service Into Your Marketing Strategy

Strategy Driven

To help you overcome this obstacle, here are four benefits of incorporating customer service into your marketing strategy: 1. Ensuring that customer service is an integral part of your marketing strategy can give your brand a competitive edge over similar types of businesses.

Turkey Badly Needs a Long-Term Plan for Syrian Refugees

Harvard Business Review

It did not include a vision for long-term integration; nobody in Turkey foresaw the duration and severity of Syria’s humanitarian crisis. A long-term framework for integrating Syrian refugees is a pressing domestic policy to head off tensions like these. It’s time for the Turkish government to build on these promising signs and work toward long-term integration of refugees into the economy. Turkish people love to boast about their hospitality.

Amazon Affiliate Marketing Business Review To Help Your Business Thrive

Strategy Driven

When you’re still new in the business arena, you have to carefully think about what to offer to your customers and promote them in marketing mediums which are convenient for them. And if customers don’t end up buying from you, their feedback can go a long way for your business to improve.

4 Reasons Your Content Marketing Plan Will Fail You

Strategy Driven

Content marketing has never been so important. But, there are so many times when content marketing plans fail because of simple mistakes. Here’s why your content marketing could be failing you. Content Marketing is a Temporary Fix.

How Do You Calculate ROI?

Mills Scofield

The calculation defines gain in financial terms. We need to consider intangible returns - gains in learning, brand authenticity, and cultural improvement, for instance, which make a bigger difference in the long run.

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Good Brands Gone Bad | In the CEO Afterlife

In the CEO Afterlife

by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Call it a hiccup or a long-term slump; every brand faces a crisis. Not long ago, the entire world watched BP and inept CEO Tony Hayward make blunder after blunder while their crude killed.

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Thinking Long-Term in a Short-Term Economy

Harvard Business Review

Fact is, these were the terms used to describe the results produced by Exxon Mobil and Royal Dutch Shell after their second quarter earnings release. In fact one of the surest ways to increase stock prices in the short term is to announce a significant layoff.

4 Ways To Have A Successful Marketing Campaign

Strategy Driven

A business without a marketing campaign is never going to be as successful as it could be. Your marketing campaign is essential when it comes to gaining more customers and growing your business, and if you don’t spend some time coming up with a campaign that is really going to work for you, you will be wasting the opportunity. You can see just how important a marketing campaign is, and here are some ways to create a successful one.

28 Years of Stock Market Data Shows a Link Between Employee Satisfaction and Long-Term Value

Harvard Business Review

per year in long-run stock returns – 89% to 184% cumulative – even after controlling for other factors that drive returns. I thus decided to tackle the causality issue by measuring performance using long-run stock returns. Does employee satisfaction improve firm value?

How To Make Companies Think Long-Term

Harvard Business Review

Eliminating stock-based compensation would help reduce the incentive for executive leadership to focus on the short term. But there is a residual problem which has long frustrated me. Many companies face quarterly or even more immediate pressure from their shareholders (increasingly made up of hedge funds, program traders, and day traders) to deliver short-term performance. The paradoxical result is that they never get around to taking those long-term-oriented decisions.

Project Management Best Practice 6 – A+ Players

Strategy Driven

StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. Juliano Howard T. Dickens Jr. Lucas D. Ives Sharon Drew Morgen Hank Moore Jamie P.

Structural Economic Shift and Unemployment

Coaching Tip

The two-year limit, in use for 33 years, made it difficult for economists to compare the recent recession's damage to the job market with other downturns in the past. A big part of the U.S.

Making Smart Investments in The Market

Strategy Driven

Making money in the stock market is always attractive and in fact, several people are lured by big money claims that are most often advertised. Is it possible to make obscene amounts of money by investing small investments into the money market?

Five Steps to Long-Term Growth

Harvard Business Review

This is the time for long-term thinking. Do you want long-term growth? Long-term growth doesn't come from doing the same things you did yesterday and hoping for a different result. And, perhaps surprisingly, one of the most powerful initial steps a leader can take to pursue innovation is to define your terms. This post is part of the HBR Insight Center Growing the Top Line.

The Most Innovative Companies Have Long-Term Leadership

Harvard Business Review

The M&A markets are frothy, corporations are investing in Silicon Valley labs, and even PhDs looking for jobs in business schools are finding it tough to find homes without “innovation” somewhere in their background. Call 2014 the year of innovation.

Deadly Disease of Management: Emphasis on Short-term Profits

Deming Institute

One of Dr. Deming’s 7 deadly diseases is: Emphasis on short-term profits: short-term thinking. It is easy to focus on short term goals and use a somewhat simple short term figure to measure success. Market Incentives: encourage more patient capital.

If CEOs Care About the Long Term, Why Don’t They Talk About It?

Harvard Business Review

CEOs are increasingly frustrated by the short-term orientation of investors. They say markets underappreciate long-term investments and ignore issues like employee and customer welfare, while pressuring companies to make decisions that maximize short-term earnings and stock prices.

The Ikea Edge: A book review by Bob Morris

First Friday Book Synopsis

The Ikea Edge: Building Global Growth and Social Good at the World’s Most Iconic Home Store Anders Dahlvig McGraw-Hill (2012) Outstanding corporate citizenship and outstanding financial performance are NOT mutually-exclusive What’s in a name? If the name is Ikea, it tells you who founded the company (Ingvar Kamprad) and the village in Sweden in which [.].

Keeping Your Strategy Meetings Focused on the Long Term

Harvard Business Review

The company recently took a hit on the stock market. Senior executives need to balance the long- and short-term demands of their businesses, and meetings need to mirror this balance. Leaders also like to solve problems and check them off, and short-term items provide us with visible ways to mark progress. Finally, executives sometimes treat a strategic discussion the way they would a short-term issue.

What Loss Will a Business Suffer Due to a Dissatisfied Customer?

Deming Institute

You can’t know how much a dissatisfied customer will cost your business in the long run. Sometimes a business largely gets away poor quality for a long time. For a long time I just had to accept the poor treatment at the hands of whoever I had to rely on for internet service.

CEOs Can Attract Long-Term Investors

Harvard Business Review

Volatility has returned to global markets, and consumer and business confidence is once again slipping. But three years after the financial crisis broke, I remain more convinced than ever that the fundamental cure for restoring economic growth and repairing societal trust in business is to deepen our ability to manage companies for the long term. Taking a long view doesn't mean companies should go radio-silent.

The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. But writing a book is a daunting task for most, and a long process to boot.

A Model for Focusing Executives on Long-term Value Creation

Harvard Business Review

For several decades there has been an ongoing debate about how to get executives to focus on the long-term creation of value. Short-term holders of equity securities are simply expressing an opinion on the short-term price movement of the security. They are not owners and they merely redistribute wealth rather than create it as responsible competent owners do over the long term. Success must be measured over an appropriately long time frame.

What Employers Want from the Long-Term Unemployed

Harvard Business Review

With hundreds of applications submitted for a single open position, it's indicative of a fiercely competitive labor market. So how does someone who's among the long-term unemployed stand out? Sixty percent of hiring managers said volunteering increases the candidate's marketability. A competitive labor market requires a dynamic job search.

Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business?

Capture Your Market Share

Coaching Tip

The only way to succeed in today’s media-driven marketplace as an entrepreneur is to build a brand and viable market share. What is a Market Presence? Marketing presence is the message your organization communicates to its prospect and customer base.

Why Samsung’s Note 7 Crisis Won’t Hurt Its Brand Long Term

Harvard Business Review

But the greater concern is about the long-term hit on Samsung’s brand. How concerned should Samsung be about the long-term harm to its brand from the Note 7 crisis? Experts predicted long-term, irreversible brand damage. We called this the “ brand insulation effect ,” arguing that a large, loyal customer base insulated Toyota from rapid loss of market share. Things look rather bleak for Samsung at the moment.

Seven Ways CEOs and Investors Can Promote the Long Term

Harvard Business Review

Not long ago, the chief executive of a global telecommunications firm shared with me his frustration that "even in a meeting with the CEO, most institutional investors seek only granular data points to plug into their models. They are not interested in hearing about the technological, regulatory, and societal developments that will determine the long-term, strategic positioning of this company.". Some large investors already have a long-term view.

Internet Marketing Failing? Let’s Take a Look at What You’re Doing Wrong

Strategy Driven

If we look at the most common elements that come into play when things aren’t going amazingly for any given business, it quite often has to do with poor Internet marketing. Many business owners are becoming cognizant of just how important Internet marketing is. Marketing & Sales

Aligning CEO Incentives with a Company's Long-Term Agenda

Harvard Business Review

For an incentive system to usefully support a firm's long-term, society-focused agenda, companies need to lessen their reliance on financial rewards to motivate top management, strengthen share-ownership requirements and stock-vesting conditions for senior executives and board members, and change CEOs' perception of compensation as a tool to "keep score" vis-à-vis their peers and bolster their own egos. Given this, short-term stock price movements do not concern me at all.".