Deep Motivations, Not Competencies, Drive Leadership Performance

The Empowered Buisness

A successful CMO (Chief Marketing Officer) is likely to have such MAPs as – strong motivation toward options (ie., how to do something faster, better or cheaper) over procedures; high motivation toward goals, rather than avoiding problems; and high future time orientation with a focus on long term strategies, future customer needs and environmental changes. They want to pay more attention to a long term, rather than short term, view. What if….

Leadership Is About to Get More Uncomfortable

Harvard Business Review

And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Such “co-opetition” will require leaders to maintain a difficult dual perspective – rivals must be simultaneously seen as both vital partners and market threats. Companies must now appeal to a plethora of global consumer markets, each with distinctive attitudes and desires.