article thumbnail

Building a Culture of Accountability

The Center For Leadership Studies

If you want to reap the benefits of a culture of accountability, a long-term approach is essential. Many organizations use a “RACI” for this. First and foremost, building a culture of accountability requires consistency, patience and possibly a shift in thinking from an organization’s leadership. Set clear expectations.

RACI 52
article thumbnail

How Media Companies Can Boost Ad Revenues

Harvard Business Review

For example, media companies know not just that a visitor was checking out shoes or skirts on their site; they know whether the style was racy or traditional, and whether the product was a knock-off or a designer. Media companies could provide leads to help improve ad targeting and landing page relevance. Becoming a hot-lead generator.

Media 8