Successful businesses wouldn’t be where they are today without an army of followers. Whether you’re about to dip your toes into the business world or you’ve been in the game for numerous years, you should understand how important your customers are for your brand. After all, without them, you can’t make any profit!
Whatever types of products or services you provide, you’ll want to keep hold of your following and show how much you value their loyalty. Here are just a few great tactics you can try out today that will impress customers and keep them on side.
Chuck in a free gift with each purchase
Offering a free gift when customers buy something from your business makes them feel valued and appreciated. What’s more, they’re more likely to return in the future. This doesn’t have to be an expensive gift. It could be something that is linked to your brand that keeps your customers happy and satisfied. You may prefer to give a free gift to new customers in particular, as they are likely to tell their loved ones which will quickly spread brand awareness.
Host a giveaway
Hosting a giveaway is an excellent way to show your customers you care. What’s more, it gives your audience more chances to see your products or services. It’s wise to set up a business social media page to host a giveaway. For example, you could give away custom T-shirts with your logo on them. If this appeals to you, check out boltprinting.com. They offer a cheap T-shirt printing service that you can use. If you want to give away several shirts, you can buy them in bulk which will work out to be cheaper overall. Hosting regular giveaways and competitions can be an excellent way to drum up interest and get people talking about your brand.
Send personalized emails
When emails come through our inboxes from big brands, many of us tend to ignore them. One of the reasons for this is that they’re not personal! Something as simple as having your customer’s name in the subject line can catch their eye and make them click on what you have to say. When you build up an email list and send out content, putting their name in the subject and body of text can really make a difference and show that you value your customers.
Respond quickly
If a customer has a query, it’s your responsibility to answer them as quickly as possible. The longer you leave it, the more frustrated they may become! You want customers’ minds to be put at ease right away, so do your best to respond to comments and questions within 24 hours. If you haven’t got the time to do this yourself, have someone in your business monitor your social media. This will pay off in the long run as you’ll get positive reviews from customers applauding you for your speedy responses.
Ask for feedback
Regardless of how long you’ve been in business, there’s always room to grow and learn new things. You should never get too comfortable in how you run things. This is because customers may lose interest in your brand, especially if you’re not keeping up with the times. One way to check how your customers are feeling is by asking for feedback. Doing so will give you an honest insight into how the general public views your brand, as well as what improvements need to be made. You need to learn how to handle constructive criticism, otherwise, you may take things too personally and react in anger. Note – this won’t be good for your brand image!
Know your customers’ likes and dislikes
Customers like to know that their voices are being heard. When you gather feedback and make changes, use this opportunity to find out more about your customers’ likes and dislikes. When you study the habits of your customers, you can act accordingly and send out content and emails that align with their needs. This will help you focus your business and inspire new product ideas.
Launch a loyalty program
Too many businesses solely focus on bringing in new customers while forgetting about their loyal, existing ones. You need to be concentrating on both sides. One way to thank your existing audience is by launching a loyalty program. You can offer all kinds of incentives to your loyal followers, such as money off products or exclusive deals.
Your customers are the lifeblood of your business. They are the ones who buy into your brand and keep it afloat. You should never become complacent in business, so pulling out all the stops and showing your appreciation to your customers will go a long way in cementing your reputation and keeping you at the top.