Harvard Business Review

JUNE 20, 2013

As an example, Raymonds, a famous clothing retailer in India, utilized Capillary''s solution to create a sophisticated mobile loyalty program for 1.6 million customers without using any paper forms or plastic loyalty cards. Capillary grew their business rapidly across India and other emerging nations, generating solid revenues.

Technology 10

Technology Innovation CRM Retail 10

Harvard Business Review

FEBRUARY 26, 2014

The Hispanic market will represent $1.5 Business leaders who are contemplating how to reach such an enormous market segment, especially through their digital presence, often ask me the same question: “Do we really need Spanish, or can we get by with just English?”. trillion in purchasing power by 2015 and 30% of the U.S.

Marketing 8

Marketing Market Segmentation Content Customer Loyalty 8

Harvard Business Review

JANUARY 29, 2016

For a variety of reasons — cultural, not being aware of cheaper men’s products, brand loyalty, the work necessary to band together to protest higher prices — markets for women’s products carry a higher price than men’s goods.

Price 8

Price Market Segmentation Ethics Morale 8

Harvard Business Review

MARCH 30, 2016

Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people. The robo-adviser’s investment recommendations aren’t moving the sentiment analysis needle in the fast-growing “newly retired” market segment.

Review 8

Review Kaplan Performance Review Kaizen 8

Harvard Business Review

SEPTEMBER 21, 2011

Many companies forget to align customer service with the brand proposition for the targeted market segment. Such service reinforces the brand and builds equity through increased loyalty.

Brand 12

Brand B2C Market Segmentation Travel 12

Harvard Business Review

MARCH 22, 2017

Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development. For its background check solution, Checkr wasn’t getting the results it wanted from traditional sales and marketing tactics as it expanded into new market segments.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

APRIL 18, 2013

Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. They''re using tailored suggestions to drive customer loyalty. How, precisely, did they do this?

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

MARCH 15, 2011

Gaming industry leader Harrah's has profiled casino visitors over the past half-decade to separate loyal, repeat visitors (a highly profitable segment) from "professionals" (a group that is hard to please and a revenue drain) so they can properly hand out customized freebies and loyalty perks.

Market Segmentation 15

Market Segmentation Marketing How To Price 15

Harvard Business Review

JUNE 24, 2015

Though the environment may look uncertain to others, visionary leaders see a clear opportunity for the creation of a new market segment or the disruption of an existing one, and they act to realize this possibility. This approach works when the visionary firm can single-handedly build a new, attractive market reality.

Strategy 8

Strategy Competitive Advantage Environment Execution 8