Leading Blog

MAY 1, 2023

Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. Paychecks no longer buy loyalty, happiness, and effort. Chan Kim and Renée A. The workplace has undergone a massive shift.

Blue Ocean Strategy 274

Blue Ocean Strategy Mauborgne Books Leadership 274

Harvard Business Review

SEPTEMBER 20, 2017

Yet instead of going high-touch, Toys “R” Us has opted for high-tech, rolling out new features like Find It Fast , to let customers see which stores had which toys, and using the loyalty program for better targeted ads and better product life cycle management. Rather, they seek to optimize a failing model. In their 2005 book, W.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9

Harvard Business Review

JANUARY 29, 2013

Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to. Apple still has an edge, in that it built that sea — "so powerful is blue ocean strategy," Chan and Mauborgne write, "that a blue ocean strategic move can create brand equity that lasts for decades." That's the path to riches described by W.

Strategy 9

Strategy Porter Christensen Mauborgne 9