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Ways Monitoring Your Competition Can Drive Your SEO and Business

Strategy Driven

It can help drive your site to the top of your niche market and create customer loyalty. Once a user types in the keyword in search engines, your web page will have a better chance of appearing in the results. You Can Improve Your Branding. Your branding is what sets you apart from your competition.

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Ready to Grow Your Business? How to Appeal to Niche Audiences

Strategy Driven

Loyalty is the key word here. You may also recognize that you are not servicing niche audiences and that you have gaps in your products’ appeal. By adapting your marketing strategy, you will be able to target new audiences for your products and services. Here are 5 signs that you are ready to expand: 1.

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The New Merchants of Data: Creating a More Equitable Exchange of Data Between Digital Businesses and their Customers - SPONSOR CONTENT FROM MICROSOFT

Harvard Business Review

This is data that comes through search engines, social media platforms, loyalty points and other digital transactions, such as dynamic cookies. Now the rise of digital technologies has added a third construct: data equity. But as Lanier rightfully questioned — who ultimately owns this data?