Harvard Business Review

JULY 25, 2014

I decided to test his claim by interviewing current and former C-suite executives, including Bob Crandall, former CEO of American Airlines; David Norton, former CMO of Harrah’s casinos; Will Ethridge, CEO of Pearson Education; and Pat O’Keefe, former CEO of Watts Water Technologies. Play to your strengths, not your rival’s.

CEO 11

CEO Norton Airlines Short-term 11

Harvard Business Review

AUGUST 19, 2016

Yet new research that I conducted with Ting Zhang of Columbia Business School and Mike Norton of Harvard Business School suggests this conventional wisdom is wrong. Gaining trust by establishing rapport and understanding between the mediator and negotiators is a commonly espoused best practice for facilitating resolution of a dispute.

Bond 8

Bond Norton Participative Cooper 8

Harvard Business Review

DECEMBER 8, 2015

Employee loyalty and engagement are hot topics, and for good reason. “Any other restaurant, I would just be scraping by,” shift supervisor Amanda Norton told the Boston Globe. ” You can imagine what all this does for employee loyalty and commitment.

ESOP 8

ESOP Open-book Norton Loyalty 8

Harvard Business Review

OCTOBER 23, 2013

Loyalty comes from the daily work itself, a sense of community accepting of individuality, and constant reminders that what employees do matters. As my HBS colleague Michael Norton shows in his book Happy Money , giving to others boosts happiness. There are no promises that these jobs will last forever.

Motivation 11

Motivation IPO Norton Open-book 11

Harvard Business Review

NOVEMBER 9, 2012

David Norton, the prior CMO of Caesars Entertainment, suggests that "data infrastructure should follow an understanding of the business questions. Data can spring from a number of places: loyalty cards, purchases, social media behavior, website analytics, surveys, etc. Put Business Needs First, Infrastructure Second.

CIO 8

CIO Chief Information Officer Norton Technology 8