Strategy Driven

JULY 8, 2019

To maintain customer loyalty and stand out from the crowd, most e-commerce companies are continually trying to offer cheaper and faster shipping or easier returns. However, for e-commerce businesses, shipping parcels to different locations safely and punctually requires complex planning.

Transportation 50

Transportation Parcell Supply Chain Management 50

Harvard Business Review

APRIL 1, 2013

The cultural values of loyalty and leadership are being redefined by the economic value of forecasting methodologies (PDF). The catch, which Morey freely acknowledges, is that it's still very difficult to measure what role personal loyalty plays in inspiring extra efforts that yield better results. Yesterday" is a sunk cost.

Loyalty 8

Loyalty Franchising Six Sigma Sports 8

Harvard Business Review

OCTOBER 28, 2015

Some executives feel an obligation to put a positive spin on negative events out of loyalty to the organization. Other managers see parcelling out information on a need-to-know basis as an operational maxim, important to maintaining efficiency.

Parcell 8

Parcell Public Relations Reputation Information 8

Harvard Business Review

AUGUST 16, 2016

To build lasting advantage, marketing programs that leverage big data need to turn to more strategic questions about longer term customer stickiness, loyalty, and relationships. Turning data into action. Big data has helped marketers address fundamental questions whose answers have long been out of reach.

Competitive Advantage 8

Competitive Advantage Credit Rating Short-term Long-term 8