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Loyalty Beyond Reason Defined

Leading Blog

At Saatchi & Saatchi, we call it Loyalty Beyond Reason. It isn''t possible for a brand to generate Loyalty Beyond Reason in its consumers if it isn''t reliable or respected. He has been published in Advertising Age, the Journal of Advertising Research, and in several peer-reviewed books and journals.

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Unexpected Leadership Lessons that Mobsters Can Teach Lawful Leaders

Leading Blog

The Mafia values immorality, loyalty, resourcefulness, and steadfastness and attracted and retained mobsters with these values. Staying in the family required unyielding loyalty and a code of silence. Wannabe Mafioso often waited decades before becoming made men.

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Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Great Leadership By Dan

Brand loyalty means something. They check websites, blogs, or peer reviews that they trust. “Millennials do it all the time,” Costin says. “In In fact, they are the very first of all the generations to make a large purchase without first performing an on-site inspection.” Information is essential.

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Focus on Keeping Up with Your Customers, Not Your Competitors

Harvard Business Review

They’ve redesigned their core processes in the area of procurement (online shopping), talent acquisition (marketplaces), collaboration (social networking), market research (peer reviews), finance (mobile payments) and travel (room and ride sharing). Loyalty needs to be more than accumulating points for rewards.

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How to Design a Corporate Wellness Plan That Actually Works

Harvard Business Review

The company has promoted a culture of health for more than 30 years, with countless peer-reviewed studies showing that employees’ health has improved and company costs have been contained. This, of course, takes time and support. A company like Dow Chemical is a success story in this way. Asking for help.

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10 Tactics for Launching a Product Using Social Media

Harvard Business Review

Millennials are turning to Facebook and Twitter, while GenZ, or the iGeneration, is skeptical of brands and places more value on peer-to-peer reviews–even from strangers. Use social media to host contests that foster loyalty and reward brand advocates.

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