Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?
Harvard Business Review
SEPTEMBER 21, 2015
Lotta understood the promise: Customers could get the same rates they would on Priceline or Expedia — or even lower ones — plus all the benefits of direct booking, such as flexible room choices, loyalty program points, the ability to make custom amenity requests, and no cancellation fees.
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