Leadership & Loyalty | N2Growth Blog

N2Growth Blog

One of the things I tend to value most is loyalty. In fact, there are few things I loathe more than gravy trainers, fare weather friends, gossips and others that display a lack of loyalty. But in this &# what have you done lately for me&# society where relationships have degenerated into little more than stepping stones, loyalty seems to be elusive as best. In today’s post I’ll examine the value of loyalty as it relates to leadership. We need more loyalty.

The Four Pillars of Omni-Channel Strategy

Strategy Driven

An effective omnichannel strategy involves orchestration, connection, and fulfillment. First, you should tailor your marketing strategy to your customers’ preferences. While diversification through every channel isn’t ideal, it is essential for an Omni-channel strategy.


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Loyalty vs. Tenure | N2Growth Blog

N2Growth Blog

If your organization confuses loyalty and tenure there is trouble on the horizon…If your business rates tenure higher than performance as a measure for employee evaluation, it is time for you to consider updating your talent management practices and procedures. You see tenure is not synonymous with loyalty, but rather is more often a measure of compliance and survival. I’ve also attempted to distinguish between loyalty and tenure. I agree that loyalty is critical.

The Unbeatable Strategy Of Loving Customers

Eric Jacobson

“Companies that put customers first—ahead of all other stakeholders—are the ones that win,” explain Fred Reichheld , Darci Darnell and Maureen Burns , authors of the new book, Winning On Purpose: The Unbeatable Strategy Of Loving Customers.

Customer Loyalty – Marrying Ease With Humanity

Tanveer Naseer

They seek, and have come to expect, companies will make their lives easier and provide technological solutions that enable them to do business with you “on their terms” and in the context of their busy lives. Service Drive Tablets – iPads and Digital Service Drive technology enables a Service Advisor to complete the write up, vehicle history, walk around, customer information collection, and loaner contract processes, all from the advisor’s tablet.

Understanding the Role of Technology in Growing Your Business

Strategy Driven

The secret to ticking all of these boxes and optimizing the potential for business growth lies in investing in the right technology. So, what type of technology is necessary to ensure that financial administration is properly taken care of from month to month?

Building Customer Loyalty :: Women on Business

Women on Business

How do I build customer loyalty? I earn loyalty by giving it. Loyalty has to be intentional and designed. Delighting customers doesn’t build loyalty.

Why the Best Strategies Blend the Digital and Physical

Skip Prichard

We are bombarded with digital disruption strategy and yet we hear little about the traditional skills like customer service, quality control, and logistics. Quality products that don’t break build customer loyalty. Digital + Traditional = Success.

6 Ways to Improve the Customer Experience in Your Restaurant

Strategy Driven

This technology can help you eliminate waiting times for customers, increase the accuracy of orders, and reduce operating costs. Introduce loyalty schemes. A loyalty scheme can be as simple or complex as you need it to be.

Technologies Your Business Really Can’t Afford Not To Embrace

Strategy Driven

They will see this as a time of technological revolution where science fiction met with science fact. A lot of the technologies themselves have been around, in some form or another for decades but through generations of refinement and repurposing, we are now witnesses to the emergence of technologies that will change the world. To say that these are exciting times is an understatement, yet it’s surprising how slow some businesses are in embracing technology.

How to Drive Strategies By Assessing Your Company Capabilities

N2Growth Blog

Assess your company across these 4 capability dimensions presented below to determine the best strategies for your firm: Managerial. Customer Loyalty: Is the firm preferred among its customers? Pricing Options: What is the pricing strategy? Technology. IT Responsiveness: How quickly can technological solutions be fielded to meet business demands? Strategy Innovation Jim Kerr leadership leadership success

Effective Strategies For Business Growth

Strategy Driven

There are many effective strategies for growing a business in any industry so consider any of the following when you are ready to take the next step. Leading on from this, adding to your product/service range can be an effective strategy for attracting new customers and retaining loyal, existing ones. Invest In New Technology & Software. Technology is evolving at such a continuous, rapid rate that it often means that what you are currently using is out of date.

How to Build Long-Lasting Customer Relationships? (A Step-by-Step Guide)

Strategy Driven

With the advancement of technology, consumer behavior has changed. You can use the tried and tested content marketing strategies such as blog posts, ebooks, guides, and white papers. Use Loyalty Programs. Today, marketing and winning over customers is not the difficult part.

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6 Omnichannel Support Strategies for Cleaning Companies

Strategy Driven

Marketers and customer service reps will need to adapt to the changes in the market brought about by technological convergence. Technological convergence refers to the integration of unrelated technologies that brings forth more convenience and better solutions. One of the offshoots of this unification of technologies is omnichannel customer support. With an omnichannel strategy, a cleaning company will be able to offer customers a unified customer experience.

NFTs as a Reward: Should We? Shouldn’t We?

HR Digest

NFT loyalty programs can also help drive member acquisition. On the other hand, the sustainability of blockchain technologies continues to be a major cause of concern. Digital assets and newer technologies appeal to the younger, tech-savvy generation.

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business

If your customer retention strategy relies on “buying” loyalty with rewards, rebates, or discounts, it is coming at a high cost. That’s because the “loyalty era” of marketing, as we’ve known it, is waning. Yet, according to recent consumer research from Kantar Retail, 71% of consumers now claim that loyalty incentive-programs don’t make them loyal at all. Sales & Marketing Customers Competitive strategy Digital Article

Inexpensive Ways to Engage Your Clients in 2021

Strategy Driven

Thanks to the technology available nowadays, engaging them has never been easier or more affordable. When done right, your engagement strategy will result in a customer-focused business which will, in turn, boost more growth and loyalty. Build a Loyalty Program.

Unlocking The Customer Value Chain

Eric Jacobson

He shows in his book how and why consumer industries are disrupted and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. Most disruption in the marketplace occurs not because of new innovations in technology but as the result of new business models. Customer Feedback Customer Loyalty Customer Retention Customer Satisfaction Customer Service Eric Jacobson on Leadership and Management

To Change Your Strategy, First Change How You Think

Harvard Business

As a result, JetBlue is a regular winner of the “Best Places to Work” award, leads the industry in customer loyalty, and is consistently profitable. But that was the outcome, not the strategy. ” We are in the midst of a massive migration in business models, from managing assets and delivering services to creating technologies and orchestrating networks. VW thinks of itself as a car manufacturer that uses technology. Tim Evans for HBR.

CEOs Need Hard Data on Customer Loyalty

Harvard Business Review

Philips used this data along with profitability figures to develop the right investment strategy for each business line and each customer account. These companies have demonstrated that it is possible to generate hard data on customer loyalty and use them in to inform strategic decisions. Customers Information & technology Strategic planning PDF

How To Maintain Business Relevance In A Changing Market

Strategy Driven

Moreover, you have the freedom to determine how you work and what strategies will best suit your business. Here are some smart strategies to help you out. That said, it makes sense to involve them in your processes to ensure their loyalty. Invest in the right technology.

6 Steps to Scale Your Small Business

Strategy Driven

According to business.com , your growth plan should include information on business expansion opportunities, financial goals, and a growth marketing strategy. If you have profits built up, then you could use this capital to invest in your growth strategy. Step 4: Invest in technology.

The Key to Change is a People Focus

Lead Change Blog

So, they spend time looking at products and services, hierarchies, technologies, job descriptions, roles and responsibilities, rules, and policies, which are the tangible things that are easily grasped and wrestled with to make improvements. In my latest project, we are building a People Strategy for a local authority from the ground up, consulting with staff at all levels across the workforce to derive the best fit for it. “Nothing endures but change.”

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Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business

For every company wrestling with evolutions in its strategy, success depends as much on matching the operating model to those evolutions as it does on the soundness of the strategy itself. Whether a company has reinvented itself, sought growth through expansion, or turned to partnerships or M&A, gaps between what it says it does for customers and what it delivers are usually the result of an operating model that isn’t set up to deliver the strategy.


8 Things Every Small Business Needs To Consider When Expanding

Strategy Driven

Much like with your brand consistency, you need to adapt the marketing strategies and messaging to match standards (and laws) in different countries while expanding internationally. Strategic Planning Brand Consistency business expansion business management marketing strategy strategydriven

Effective Strategies To Grow Your Business

Strategy Driven

With this in mind, here are some effective strategies to grow your business. Create a customer loyalty program. Customer loyalty programs can be a fantastic way to boost sales and increase profits. Offering a customer loyalty program shows your customers that you value their business. An attractive loyalty program may also help you attract new customers as it gives people an incentive to spend money with your business.

How To Grow Your Business In A Competitive Industry

Strategy Driven

Promote Customer Loyalty. In addition to providing a high-quality product/service at good value for money and with excellent customer service, you can keep hold of your customer with the use of a customer loyalty program. Fortunately, there are many different ways that you can attract new customers to your business with the most effective strategies being promotions and deals that can entice them away from their current provider.

What Neuroscience Reveals About Creating Better Leaders In Today’s Organizations

Tanveer Naseer

To do that it has made use of imaging technologies such as functional magnetic resonance imaging (fMRI) and positron emission tomography (PET), along with brain wave analysis technologies such as quantitative electroencephalography (QEEG). That sense of better comprehension of the dynamic involved leads to the ability to make better predictions, craft better strategy and tactics and, in the case of effective leadership, communicate without ambiguity and inspire greater loyalty.

Ways To Ensure Your Website Helps Your Business Grow

Strategy Driven

Modern technology is not stagnant, meaning the experts in that sector keep making significant changes and improvements. Therefore, you have a wide variety to choose from when hiring such a technological expert.

You Don’t Need to Be a Silicon Valley Startup to Have a Network-Based Strategy

Harvard Business

Sponsored by DXC Technology. Some are branded currencies , like the points in a loyalty program or the cash in an iTunes account or Starbucks mobile app. To achieve loyalty, most companies focus on managing their customer relationships. Different companies can pursue quite different platform strategies based on what kinds of capital they choose to network together. Growth strategy Business models Social platforms Digital Article

10 Ways to Improve Service Industry Operations

Strategy Driven

Utilize Restaurant Technology. Any business in the service industry that is yet to embrace technology stands to lose a lot. Technology has improved operational efficiency by reducing workload, eliminating paperwork, streamlining services, and ultimately increasing sales.

Personalized Technology Will Upend the Doctor-Patient Relationship

Harvard Business Review

Wearable technologies, implanted devices, and smartphone apps allow continuous monitoring and create a ubiquitous, 24/7, digitized picture of your health that can be accessed and analyzed in real-time, anywhere. With incremental revenue, cost savings, and customer loyalty all up for grabs, a range of players—from consumer product companies to digital and mobile technology firms—are already fiercely staking their claim. New tools and strategies.

Chick-Fil-A’s “Golden Rule Approach To Business”

The Idolbuster

In his book The Loyalty Effect , Frederick Reichheld, head of Bain Consulting’s loyalty practice, and inventor of the Net Promoter Score, has built a career showing that businesses that put people first have better financial returns, at least in certain industries. Reishheld argues that often a loyalty culture, i.e. one that values long term relationships with employees, customers, and investors is a productive business strategy.

Online Marketplace: New challenges to overcome

Strategy Driven

They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel. There is the technology and there is business process development, both go hand-in-hand to form a complete marketplace ecosystem.

Competitive Advantage from the Bottom of the Pyramid


Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. Global firms have employed blue ocean strategies to cater their services and offerings to the BoP (Bottom of Pyramid). Many companies have derived BoP strategies from C.K. There are some excellent business & corporate strategy examples of companies implementing the BoP model.

Useful Tips To Help Your Business Run Smoothly Post-Pandemic

Strategy Driven

If they haven’t, well, maybe you should consider freshen up your look, style and technology. Rebuilding Customer Loyalty. Coming out of this pandemic will be a pain for everyone, but even more so for businesses trying to adjust and come out strong.

How to Build an Online Advertising Campaign

Strategy Driven

Most shopping is done online; most communication is done online, and a large part of our lives, let’s be honest, is conducted through the piece of technology we put in our pockets.

Business Management Tips to Help You Boost Profits in 2020

Strategy Driven

With so much chatter across the business world about digital technology and automation, it can be difficult to refocus back on staff – the people who get the job done for you and your company.

First Look: Leadership Books for January 2022

Leading Blog

higher levels of employee and customer engagement and loyalty translate into higher growth and profits. It provides a foundation on which changes in strategy can be based, and it’s a competitive edge that can’t easily be hacked or copied. We live in a constantly changing world with new technologies introduced daily, perpetual connectivity, and relentless pressures to do more, faster, better. Here's a look at some of the best leadership books to be released in January 2022.

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The World of the 21st Century CEO

In the CEO Afterlife

I also made the point that the 21 st century CEOs will not allow the changing business, social, economic or technological environments to negatively impact the performance of their enterprise. These leaders will find a way to drive through the challenges with strategies that are right for their business and their customers. It’s going to get worse, even with advances in communications technology. This quest for balance will also affect labor strategy.

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Does Your Company Have a Data Science Strategy? - SPONSOR CONTENT FROM GOOGLE ANALYTICS 360 SUITE

Harvard Business

The study concluded that marketing organizations need analytics professionals who understand data and the technologies that collect, house, and integrate it. The focus paid off—the loyalty program ended up generating more than 80 percent of the company’s gaming revenue. ” In order to pursue an effective analytics strategy, executives have to clearly define business problems and what the questions are that analytics can answer.

How to Boost Your Profits

Strategy Driven

Modify your strategy. You need to implement a new strategy to do this. The chances are high that they have switched to a more relationship-based model that uses technology to improve their customer experience and loyalty. America is built on the spirit of entrepreneurship.

Identifying Your Weaknesses As A Business

Strategy Driven

As an SME, for example, you’ll have tighter links with the local community, allowing you to strengthen brand loyalty. Thanks to the wonders of modern technology, it’s possible to test various elements of your business to check for weak spots.