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How to Build Long-Lasting Customer Relationships? (A Step-by-Step Guide)

Strategy Driven

You can use the tried and tested content marketing strategies such as blog posts, ebooks, guides, and white papers. Use Loyalty Programs. Using loyalty programs is a brilliant way to make your one-time customers return to you again and again. This is the 101 for starting your customer relationships the right way.

CRM 102
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6 Competencies Your Sales Team Must Master

Let's Grow Leaders

But this approach builds loyalty and referrals. ” Sure there are companies that will take your free (trial, consulting, white paper) and run. ” Trust me, I do this all the time in my own business. It’s painful. Never sell anyone anything that isn’t just right.

Team 180
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Success Begins with Quality Customer Service

Chart Your Course

A recent Bain Capital Customer Loyalty study found that consumers are four times more likely to do business with a company that provides good customer service versus a competitor that offers a lower price. Retention Is Key. Anticipatory service is another effective retention strategy.

Quality 182
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Money Saving Strategies For YOUR Business

Strategy Driven

If your vendor isn’t rewarding your loyalty then it may be looking elsewhere. Vendors face difficulties with the economy as much as any of their customers, and they should be making efforts to incentivize your loyalty. A good relationship with your vendors is important, but it shouldn’t come at the expense of your business.

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Complimentary Resource – Leveraging the Power of Social Media

Strategy Driven

Learn how to utilize social media to increase customer loyalty. Download this free white paper and find out how to “Drive Sales Effectiveness with Enterprise-Ready Web 2.0 Leveraging the Power of Social Media. by Oracle Corporation.

Media 50
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Replacing the cold call with: ANYTHING!

Strategy Driven

Write an industry white paper. White paper, or brochure? Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

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Smart Marketing for Small Businesses

Strategy Driven

Get to work on writing articles, blogs, white papers, or even a book. What’s your proactive marketing approach to loyalty? Writing is a key element of marketing. You (or someone else in your company) should commit to writing about key topics and insights in your business and / or industry. The phone is smart.