Let’s dispense, once and for all, with the managerial absurdity known as “stretch goals.” While it’s true that renowned psychologists Edwin Locke and Gary Latham described goal setting as “the most effective managerial tool available,” it’s also true that no less a thinker than W.E. Deming insisted that companies, “Eliminate management by objective.” In my opinion, there can be no such debate over the lack of usefulness of stretch goals. Here’s why.