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4 Proven Growth Strategies for Small Business Owners

Strategy Driven

Determine Your Market Penetration Strategy. For example, it may be that your product works better and faster than others in the market. That, right there, is how you position your product and penetrate that market. So, find your market penetration angle and run with it. Increase Your Product Line.

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Is Grumbling Your First Response To Cutbacks?

Lead Change Blog

If senior management cuts your budget, says no to replacing broken equipment, or reduces your headcount, what is the first feeling that wells up inside you? Irritation? A sense of unfairness? Probably not gratitude. A situation on the home front recently triggered my thinking on this topic.

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Structure Sales Compensation Plans That Can Fire Up Your Employees

HR Digest

Individual sales targets Market penetration Customer conversion Increasing revenue from existing customers Streamlining the sales process Increasing market presence Identify Key Performance Metric Once the sales goals and overall strategic plan have been defined, you can then set fixed numbers for each goal.

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The Mylan EpiPen Debacle: How Tremendous Greed Can Lead to the Demise of a Leader

N2Growth Blog

Through shrewd marketing efforts, failed competitors and helpful legislation (which requires its availability at public schools), Mylan has cornered the market on this allergy medication. But, I’m sure that the crisis management team at Mylan is hard at work to spin the story behind the story correctly.

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How to Maximize Your Small Business Success

Strategy Driven

To increase your visibility and draw in more customers, it’s therefore a crucial part of a small business’s strategy to plan marketing campaigns aimed at encouraging repeat customers and enticing new clients. If your staff are unhappy or demotivated, you’ll be far off maximizing your potential as a company.

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Which Management Style Will China Adopt?

Harvard Business Review

To move itself forward and to move up the value chain, China needs to begin developing a management system and, more important, a culture for technological and product innovation. Management in German firms is also much more horizontally organized. It stands to reason that Chinese firms will manage to absorb that lesson before long.

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Keeping Tabs on the Competition as a Start-Up

Harvard Business Review

They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. The ratio of current to former employees is also telling – evidence of high turnover may reveal something about a company’s management style or stability. Note the geography. Use social media.